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现代图书情报技术  2016, Vol. 32 Issue (3): 97-102     https://doi.org/10.11925/infotech.1003-3513.2016.03.13
  应用论文 本期目录 | 过刊浏览 | 高级检索 |
微信摇周边在图书馆近场服务中的实践 ——以北京市委党校图书馆讲座为例
陈晨(),许平沧,李虹,于涛
北京市委党校图书馆 北京 100044
Using WeChat Application for Library Near-field Services: Case Study of Beijing Administrative College Library
Chen Chen(),Xu Pingcang,Li Hong,Yu Tao
Beijing Administrative College Library, Beijing 100044, China
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摘要 

目的】促成微信线上读者与线下图书馆之间的闭环, 优化线下图书馆用户体验, 提升图书馆服务效率。【应用背景】图书馆近场服务主要基于传统的电子展板展示、人体解说等实体服务, 几乎没有基于线上的引导资源。【方法】以微信为平台, 结合蓝牙硬件设备iBeacon以及HTML5页面, 实现北京市委党校图书馆近场服务的设计与开发。【结果】实现不同服务场景提供不同近场服务, 读者参与度与满意度较高, 并且大大提高图书馆微信公众号的关注度。【结论】近场服务给读者带来全新的用户体验, 读者更有意愿主动了解图书馆的相关资源并与之互动。

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许平沧
李虹
于涛
陈晨
关键词 微信摇周边蓝牙设备近场服务    
Abstract

[Objective] This study aims to build a bridge between the online readers and the library, which significantly improves the library service and user experience. [Context] The near-field service was provided by traditional electronic display panels and in-person introduction. There was few guide resource online. [Methods] We designed a new service model for Beijing Administrative College Library with the help of WeChat platform, the iBeacon technology and the HTML5. [Results] The new model provided different near-field library services for different scenarios, which attracted more online users. The WeChat Public Account of the library also got more followers. [Conclusions] The new near-field services completely changed the library’s user experience. The readers are more willing to learn and interactively use the library resources.

Key wordsWeChat shake & find    iBeacon    Near-field services
收稿日期: 2015-11-09      出版日期: 2016-04-12
引用本文:   
陈晨,许平沧,李虹,于涛. 微信摇周边在图书馆近场服务中的实践 ——以北京市委党校图书馆讲座为例[J]. 现代图书情报技术, 2016, 32(3): 97-102.
Chen Chen,Xu Pingcang,Li Hong,Yu Tao. Using WeChat Application for Library Near-field Services: Case Study of Beijing Administrative College Library. New Technology of Library and Information Service, 2016, 32(3): 97-102.
链接本文:  
https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.1003-3513.2016.03.13      或      https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/Y2016/V32/I3/97
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