Abstract:With the normative analysis method, this paper classifies Internet metaphor expressions into two types: operating metaphor and displaying metaphor. Based on some typical methods in visual design, literature rhetoric and other realms, it concludes five specific methods for metaphor design. With regard to the process of Internet metaphor design, it is proposed that there are two design stages: Ontology analysis and metaphor design. The second stage can be divided into three steps: metaphor accumulation(generating),selection(evaluation),and recreating (developing).Finally, an example is applied to describe how to conduct the methods and steps mentioned above to accomplish a metaphor design.
左美云, 陆杨. 互联网产品中隐喻表达的设计研究[J]. 现代图书情报技术, 2011, 27(5): 20-27.
Zuo Meiyun, Lu Yang. Design Research on Metaphor Expression of Internet Product. New Technology of Library and Information Service, 2011, 27(5): 20-27.
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