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现代图书情报技术  2011, Vol. 27 Issue (5): 55-61     https://doi.org/10.11925/infotech.1003-3513.2011.05.09
  情报分析与研究 本期目录 | 过刊浏览 | 高级检索 |
虚拟社区组织公民行为影响因素的实证研究
许博1, 邵兵家2, 姜洪涛2
1. 复旦大学管理学院 上海 200433;
2. 重庆大学经济与工商管理学院 重庆 400030
Empirical Study on the Factors Influencing Virtual Community Organizational Citizenship Behavior
Xu Bo1, Shao Bingjia2, Jiang Hongtao2
1. School of Management,Fudan University, Shanghai 200433,China;
2. School of Economics and Business Administration, Chongqing University,Chongqing 400030,China
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摘要 虚拟社区中组织公民行为的形成对于促进社区成员自发、自愿的参与和贡献具有重要作用,因此是促进虚拟社区成功的关键因素。基于相关文献构建虚拟社区组织公民行为影响因素的理论模型,通过调查问卷从虚拟社区使用者收集数据,并使用结构方程模型对该理论模型进行实证检验。研究结果表明,虚拟社区感觉、认知信任、情感信任、依附动机、社会支持导向和信任倾向等因子对虚拟社区组织公民行为均有显著影响。其中依附动机、社会支持导向和信任倾向等个体特征因子通过信任因素对虚拟社区感觉有间接影响。
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许博
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关键词 虚拟社区组织公民行为信任虚拟社区感觉    
Abstract:Organizational Citizenship Behavior (OCB) is critical to the success of a virtual community. The model of factors influencing virtual community OCB is developed based on the literature. The model is tested with data collected from virtual community users using survey. It is found that the factors of sense of virtual community, cognitive trust, affective trust, attachment motivation, social support orientation and disposition trust, have significant impact on the virtual community OCB. The psychological factors of attachment motivation, social support orientation and disposition trust have impact on sense of virtual community through the factors of trust.
Key wordsVirtual community    Organizational citizenship behavior    Trust    Sense of virtual community
收稿日期: 2011-04-15      出版日期: 2011-07-11
: 

C936

 
引用本文:   
许博, 邵兵家, 姜洪涛. 虚拟社区组织公民行为影响因素的实证研究[J]. 现代图书情报技术, 2011, 27(5): 55-61.
Xu Bo, Shao Bingjia, Jiang Hongtao. Empirical Study on the Factors Influencing Virtual Community Organizational Citizenship Behavior. New Technology of Library and Information Service, 2011, 27(5): 55-61.
链接本文:  
https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.1003-3513.2011.05.09      或      https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/Y2011/V27/I5/55
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