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现代图书情报技术  2015, Vol. 31 Issue (3): 75-83     https://doi.org/10.11925/infotech.1003-3513.2015.03.10
  研究论文 本期目录 | 过刊浏览 | 高级检索 |
行业网站搜索引擎优化指标及实证研究——基于信息生态视角的分析
王晰巍, 赵丹, 杨梦晴, 魏俊巍
吉林大学管理学院 长春 130025
Indices and Empirical Research on Search Engine Optimization of the Industry Websites: An Analysis from the Perspective of Information Ecology
Wang Xiwei, Zhao Dan, Yang Mengqing, Wei Junwei
School of Management, Jilin University, Changchun 130025, China
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摘要 

[目的]构建基于信息生态视角的行业网站搜索引擎优化指标, 以指导行业网站建设和提升网站核心竞争力。[方法]从信息生态视角出发, 构建"生态-搜索引擎优化"指标体系, 利用层次分析法对国内外10个具有代表性的云存储网站进行实证分析。[结果]实证结果表明软硬件技术的成熟为行业网站发展创造了良好的产业环境, 国外行业网站搜索引擎优化较国内网站更为重视生态性建设。[局限]仅选择云存储网站进行样本分析, 所选择的有代表性的行业网站数量相对较少。[结论]在理论层面为行业网站建设提供新的研究视角, 在实践应用层面能指导行业网站进行搜索引擎优化效果评价。

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魏俊巍
王晰巍
赵丹
杨梦晴
关键词 行业网站搜索引擎优化信息生态云存储    
Abstract

[Objective] This paper aims at constructing the search engine optimization indices to guide the better construction of industry websites and enhance the core competitiveness. [Methods] Construct the ‘Eco - Search Engine Optimization' indices system from the perspective of information ecology and use the AHP to make an empirical analysis of 10 representative cloud storage sites at home and abroad. [Results] The empirical results show that technology maturity of hardware and software create favorable industry environment for the development of industry websites. The eco-construction of overseas search engine optimization is paid more attention than that of the domestic search engine optimization. [Limitations] Only chose cloud storage sites as the samples. The number of representative industry website is relatively few. [Conclusions] At the theoretical level this paper provids a new research perspective for the construction of industry website. At the practical application level it is also able to guide the industry sites to evaluate the efficiency of the optimization about search engine.

Key wordsIndustry Website    Search engine optimization    Information ecology    Cloud storage
收稿日期: 2014-08-13      出版日期: 2015-04-16
:  TP393  
基金资助:

本文系国家自然科学基金青年基金项目"信息生态视角下中国低碳产业技术链的形成机理及发展路径研究"(项目编号: 71203074)、教育部哲学社会科学研究重大课题攻关项目"协同创新的理论、机制与政策研究"(项目编号: 12JZD042)和吉林大学高峰学科(群)建设项目的研究成果之一。

通讯作者: 王晰巍, ORCID: 0000-0002-5850-0126, E-mail: wxw_mail@163.com。     E-mail: wxw_mail@163.com
作者简介: 作者贡献声明: 王晰巍:提出研究命题、研究思路,论文撰写及最终版本修订;赵丹:论文撰写及论文修改;杨梦晴:研究方法的设计、数据处理及英文摘要撰写;魏俊巍:数据采集及处理。
引用本文:   
王晰巍, 赵丹, 杨梦晴, 魏俊巍. 行业网站搜索引擎优化指标及实证研究——基于信息生态视角的分析[J]. 现代图书情报技术, 2015, 31(3): 75-83.
Wang Xiwei, Zhao Dan, Yang Mengqing, Wei Junwei. Indices and Empirical Research on Search Engine Optimization of the Industry Websites: An Analysis from the Perspective of Information Ecology. New Technology of Library and Information Service, 2015, 31(3): 75-83.
链接本文:  
https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.1003-3513.2015.03.10      或      https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/Y2015/V31/I3/75

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