[Objective] The paper aims to help the government administrate online public opinion and social media profiles more effectively. [Methods] First, we retrieved data on the topic of “Draw up the Lifeline” from Sina Weibo. Then, we used centrality, cluster and K-core indicators to analyze the network structure and dissemination patterns of public opinion with new media. [Results] We found that online public opinion is disseminated through a scale-free network, and all communities had similar structures. The core network was relatively close but widely distributed, and the mobile technology played some major roles. [Limitations] The collected data was not comprehensive and the inactive users were not removed, which might generate some biased results. [Conclusions] This paper provides some new perspectives to research on social welfare movements. It also lists some practical guides to regulate online public opinion.
王晰巍, 张柳, 李师萌, 王楠阿雪. 新媒体环境下社会公益网络舆情传播研究* ——以新浪微博“画出生命线”话题为例[J]. 数据分析与知识发现, 2017, 1(6): 93-101.
Wang Xiwei,Zhang Liu,Li Shimeng,Wang Nan’axue. The Dissemination of Online Public Opinion on Social Welfare Issues via New Media: Case Study of “Draw up the Lifeline” in Sina Weibo. Data Analysis and Knowledge Discovery, 2017, 1(6): 93-101.
Rosenkrantz A B, Hawkins C M.Use of Twitter Polls to Determine Public Opinion Regarding Content Presented at a Major National Specialty Society Meeting[J]. Journal of the American College of Radiology, 2016, 14(2): 177-182.
doi: 10.1016/j.jacr.2016.07.024
pmid: 27687748
[2]
Ortigosa A, Martin J M, Carro R M.Sentiment Analysis in Facebook and Its Application to E-learning[J]. Computers in Human Behavior, 2014, 31(1): 527-541.
doi: 10.1016/j.chb.2013.05.024
[3]
Gonzalezbailon S, Paltoglou G.Signals of Public Opinion in Online Communication: A Comparison of Methods and Data Sources[J]. The Annals of the American Academy of Political and Social Science, 2015, 659(1): 95-107.
doi: 10.1177/0002716215569192
[4]
杜阿宁. 互联网舆情信息挖掘方法研究[D]. 哈尔滨: 哈尔滨工业大学, 2007.
[4]
(Du A’ning.Public Opinion Mining on the Internet[D]. Harbin: Harbin Institute of Technology, 2007.)
(Wei Chao.Study on the Impact of New Media Technology Development on Internet Public Opinion Information Work[J]. Library and Information Service, 2014, 58(1): 30-34.)
(Liao Haihan, Wang Yuefen.Public Opinion Dissenmination over Social Media: Case Study of Sina Weibo and “8.12 Tianjin Explosion”[J]. New Technology of Library and Information Service, 2016(12): 85-93.)
(Chen Jinghao, Li Gang.A Survival Analysis of Network Public Opinion Evolution in Social Security Emergency—Based on 70 Major Social Security Emergencies Analysis[J]. Journal of Intelligence, 2016, 35(4): 70-74.)
doi: 10.3969/j.issn.1002-1965.2016.04.014
(He Yue, Deng Shuying, Ma Yufeng, et al.Analysis on Microblog Users’ Community Discovery and Communication Features in Public Emergency[J]. Information Science, 2016, 34(6): 14-18.)
[9]
曾润喜. 网络舆情信息资源共享研究[J]. 情报杂志, 2009, 28(8): 187-191.
[9]
(Zeng Runxi.Research on Information Resource Sharing of Network Opinion[J]. Journal of Intelligence, 2009, 28(8): 187-191.)
[10]
李兰. 新形势下公共危机事件网络舆情应对分析[D]. 武汉: 华中科技大学, 2015.
[10]
(Li Lan.The Analysis of Public Opinion Management on Public Crisis Events of New Condition[D]. Wuhan: Huazhong University of Science & Technology, 2015.)
(Li Peiming.The Effective Ensemble Method of the Traditional Media and the New Media[J]. New Media Research, 2016, 2(10): 62-63.)
[12]
González M A.Opinión Pública Y Web 2.0. Las Redes Digitalizan El Barómetro Político En España[J]. Revista Mexicana De Opinión Pública, 2016, 21: 95-113.
[13]
Heinrich T, Kobayashi Y, Bryant K A.Public Opinion and Foreign Aid Cuts in Economic Crises[J]. World Development, 2016, 77: 66-79.
doi: 10.1016/j.worlddev.2015.08.005
(Pei Lei, Ma Feicheng.The Application of Social Network Analysis (SNA) in Information Science[J]. Library Tribune, 2006, 26(6): 40-45.)
[15]
Molano S, Polo A.Social Network Analysis in a Learning Community[J]. Procedia-Social and Behavioral Sciences, 2015, 185: 339-345.
doi: 10.1016/j.sbspro.2015.03.381
[16]
Senghore F, Campos-Nanez E, Fomin P, et al.Using Social Network Analysis to Investigate the Potential of Innovation Networks: Lessons Learned from NASA’s International Space Apps Challenge[J]. Procedia Computer Science, 2014, 28: 380-388.
doi: 10.1016/j.procs.2014.03.047
(Lei Hui, Nie Shanshan, Huang Xiaobao, et al.The Behavior Characteristics of Network Disseminators: An Empirical Study Based on Social Network Anaysis[J]. Journal of Intelligence, 2015, 34(1): 161-168.)
(Wang Guohua, Wei Chengrui, Zhong Shengyang, et al.A Quantitative Interpretation and Characteristics Study of Microblog Opinion Leader’s Network Media Power—A Perspective of Social Network Analysis[J]. Journal of Intelligence, 2015, 34(7): 117-124.)
doi: 10.3969/j.issn.1002-1965.2015.07.022
(Teng Guangqing, He Defang, Peng Jie, et al.Research on the Dynamic Evolution of Domain Knowledge Based on the Network Centrality[J]. Library and Information Service, 2016, 60(14): 128-134.)
doi: 10.13266/j.issn.0252-3116.2016.14.016
(Zhang Shunlong, Ku Tao, Zhou Hao.Accelerate K-means for Multi-center Clustering of Big Datasets[J]. Application Research of Computers, 2016, 33(2): 413-416.)
doi: 10.3969/j.issn.1001-3695.2016.02.021
(Bai Lin’gen, Chen Zhiqun, Wang Rongbo, et al.Empirical Analysis on K-core of Microblog Following Relationship Network[J]. New Technology of Library and Information Service, 2013(11): 68-74.)
(Wang Haidi.A Survey on the Mechanism of Modeling Identification through the Weibo Public Welfare’s Propogation in New Media Epoch[J]. Journal of Western, 2016(16): 58-61.)
[23]
陈萌. 对我国微博公益平台的思考[J]. 新闻世界, 2012(2): 52-53.
[23]
(Chen Meng.The Consideration Towards Weibo Public Platform in China[J]. News World, 2012(2): 52-53.)