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User Behavior Clustering for Creation of Personas |
Sun Minjie1,2, Wu Zhenxin2 |
1. National Science Library, Chinese Academy of Sciences, Beijing 100190, China;
2. Graduate University of Chinese Academy of Sciences, Beijing 100049, China |
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Abstract Based on the personas of user modeling in human-computer interaction design, through the analysis of user behavior logs in institutional repository, the authors use K-means clustering method to identify user behavior patterns, classify users group, and create personas-feature matrix quantitative models for institutional repository.
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Received: 18 June 2010
Published: 07 January 2011
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[10] Euclidean Distance. http://en.wikipedia.org/wiki/Euclidean_distance.
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