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The Correction of Anchoring Effect on Information Screening Based on Concept Lattice in Virtual Community |
Tian Yilin1,2, Teng Guangqing1,3, Dong Lili4, Zhang Fan5 |
1. School of International Business Administration, Zhejiang International Studies University, Hangzhou 310012, China;
2. School of Management, Tianjin University, Tianjin 300072, China;
3. School of Management, Jilin University, Changchun 130022, China;
4. School of Music, Zhejiang Normal University, Jinhua 321004, China;
5. Library of Zhejiang International Studies University, Hangzhou 310012, China |
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Abstract Based on concept lattice theory, this article constructs concept lattice of information and its characteristics in virtual community by formal concept analysis. Conceptual clustering and association rule mining assists screening and recommending “analogical anchors” which is higher in accessibility, and the anchoring effect of former anchor information is intervened. From a combination of epistemological and Ontological perspective, try to explore the correction methods of anchoring effect on information screening in virtual community.
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Received: 10 February 2011
Published: 11 June 2011
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