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Human-Computer Interaction in Network Advertisement Interface Evaluation: A Model of Relationship Between Network Advertisements&rsquo|Interface and Their Effectiveness. |
Wang Jiandong |
(Information Management Department, Peking University, Beijing 100871,China) |
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Abstract This thesis first analysis the interaction characteristic of network advertisement system, Human-Computer Interaction(HCI) evaluation theory, and the feasibility of applying HCI theory into network advertisement interface evaluation. Then it remodels the traditional usability engineering using advertising effectiveness evaluation theory, and proposes a model to explain the relationship between network advertisements’ interface and their effectiveness. Finally, a series of experiments are designed to verify assumptions of the model.
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Received: 21 November 2008
Published: 25 March 2009
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Corresponding Authors:
Wang Jiandong
E-mail: zs.wagner@yahoo.com.cn
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About author:: Wang Jiandong |
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