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Assessing Trust-Based Users’ Influence in Social Media |
Jing Dong, Zhang Dayong() |
Key Laboratory of Interactive Media Design and Equipment Services Innovation, Harbin Institute of Technology, Harbin 150001,China |
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Abstract [Objective] The paper studies the impacts of trust on social media users’ influence to detect factors affecting information dissemination, which could benefit the development of social media. [Methods] We proposed a comprehensive evaluation index based on the direct and indirect trust, as well as the local and global influence of each individual user of social media. [Results] Simulations based on SIR model showed that original message from individuals with the highest comprehensive index value could reach the largest number of users. [Limitations] The collected data was not comprehensive, which might yield biased results. [Conclusions] The proposed index could effectively measure the trust level of each individual in social media.
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Received: 26 October 2017
Published: 15 August 2018
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