|
|
Identifying Weibo Opinion Leaders with Text Sentiment Analysis |
Fen Chen1,2(),Xiaohuan Gao1,Yue Peng1,Yuan He1,Chunxiang Xue1,2 |
1 School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China 2 Jiangsu Collaborative Innovation Center of Social Safety Science and Technology, Nanjing 210094, China, Nanjing 210094, China |
|
|
Abstract [Objective] This study combines the external features and contents of the Weibo posts, aiming to identify online opinion leaders with the help of text sentiment analysis. [Methods] First, we identified the potential opinion leaders and introduced the Word2Vec algorithm to find new sentiment words. Then, we conducted sentiment analysis to categorize the texts as positive, negative or neutral ones. Finally, we detected and removed bloggers attracted too many negative comments. [Results] The proposed model optimized the ranking of opinion leaders, which was better than the improved PageRank algorithm, and more consistent with the Weibo data. [Limitations] We only examined our model with one piece of breaking news. [Conclusions] This paper identifies three types of online opinion leaders from the public reaction in emergency.
|
Received: 12 November 2018
Published: 18 December 2019
|
|
Corresponding Authors:
Fen Chen
E-mail: Lanyan_js@126.com
|
[1] |
新浪科技. 微博发布2019年第一季度财报[R/OL]. [2019-11-05]. https://tech.sina.com.cn/i/2019-05-23/doc-ihvhiews4060412.shtml.
|
[1] |
( Sina. Sina Weibo Released the 1st Quarterly Financial Reporting(2019)[R/OL]. [2019-11-05]. https://tech.sina.com.cn/i/2019-05-23/doc-ihvhiews4060412.shtml .)
|
[2] |
刘志明, 刘鲁 . 微博网络舆情中的意见领袖识别及分析[J]. 系统工程, 2011,29(6):8-16.
|
[2] |
( Liu Zhiming, Liu Lu . Recognition and Analysis of Opinion Leaders in Microblog Public Opinions[J]. Systems Engineering, 2011,29(6):8-16.)
|
[3] |
Lazarsfeld P F, Berelson B, Gaudet H. The People’s Choice[M]. New York: Columbia University Press, 1948.
|
[4] |
Rogers E M, Cartano D G . Living Research Methods of Measuring Opinion Leadership[J]. Public Opinion Quarterly, 1962,26(3):435-441.
doi: 10.1111/j.1365-2834.2010.01132.x
pmid: 20840368
|
[5] |
Doumit G, Wright F C, Graham I D , et al. Opinion Leaders and Changes over Time: A Survey[J]. Implementation Science, 2011, 6: Article No.117.
doi: 10.1186/1748-5908-6-133
pmid: 22204440
|
[6] |
Lyons B, Henderson K . Opinion Leadership in a Computer-Mediated Environment[J]. Journal of Consumer Behaviour, 2005,4(5):319-329.
doi: 10.1002/(ISSN)1479-1838
|
[7] |
Jain L, Katarya R, Sachdeva S . Opinion Leader Detection Using Whale Optimization Algorithm in Online Social Network[J]. Expert Systems with Applications. https://doi.org/10.1016/j.eswa. 2019. 113016.
|
[8] |
Chen Y C, Cheng J Y, Hsu H H . A Cluster-Based Opinion Leader Discovery in Social Network [C]// Proceedings of the 2016 Conference on Technologies and Applications of Artificial Intelligence. 2016: 78-83.
|
[9] |
Sun G X, Bin S . A New Opinion Leaders Detecting Algorithm in Multi-Relationship Online Social Networks[J]. Multimedia Tools Application, 2018,77:4295-4307.
doi: 10.1007/s11042-017-4766-y
|
[10] |
Lei S J, Zhang X D, Yan Y N . Research on Opinion Leaders Recognition Based on TOPSIS in Open Source Design Community [C]//Proceedings of the 23rd International Conference on Computer Supported Cooperative Work in Design. IEEE, 2019.
|
[11] |
魏思敏, 张宪华, 张祯 , 等. 基于复杂网络的虚拟品牌社区意见领袖识别研究——以魅族Flyme社区为例[J]. 山东大学学报: 理学版, 2018,53(11):26-34.
|
[11] |
( Wei Simin, Zhang Xianhua, Zhang Zhen , et al. Virtual Brand Community Opinion Leader Recognition Based on Complex Network—— Example of the Meizu Flyme Community[J]. Journal of Shandong University: Natural Science, 2018,53(11):26-34.)
|
[12] |
Dewi F K, Yudhoatmojo S B, Budi I . Identification of Opinion Leader on Rumor Spreading in Online Social Network Twitter Using Edge Weighting and Centrality Measure Weighting [C]// Proceedings of the 12th International Conference on Digital Information Management. 2017: 313-318.
|
[13] |
Qiu L Q, Dai J L, Liu H Y , et al. Detecting Opinion Leaders in Online Social Networks Using HybridRank Algorithm[J]. Journal of Intelligent & Fuzzy Systems, 2018,35:513-522.
doi: 10.1097/IAE.0000000000002717
pmid: 31842189
|
[14] |
Tsao H W, Chen C M, You Z L . Community Detection with Opinion Leaders’ Identification for Promoting Collaborative Problem Based Learning Performance[J]. International Congress on Advanced Applied Informatics, 2018: 158-163.
|
[15] |
许宁菲, 程生雪, 王虎 , 等. 基于ActivityRank算法的社会化电商意见领袖识别[J]. 现代商贸工业, 2019(15):47-49.
|
[15] |
( Xu Ningfei, Cheng Shengxue, Wang Hu , et al. Recognition of Social E-commerce Opinion Leaders Based on ActivityRank Algorithm[J]. Modern Business Trade Industry, 2019(15):47-49.)
|
[16] |
Ma N, Liu Y J . SuperedgeRank Algorithm and Its Application in Identifying Opinion Leader of Online Public Opinion Supernetwork[J]. Expert Systems with Applications, 2014,41(4):1357-1368.
doi: 10.1016/j.eswa.2013.08.033
|
[17] |
熊涛, 何跃 . 微博转发网络中意见领袖的识别与分析[J]. 现代图书情报技术, 2013(6):55-62.
|
[17] |
( Xiong Tao, He Yue . The Identification and Analysis of Micro-Blogging Opinion Leaders in the Network of Retweet Relationship[J]. New Technology of Library and Information Service, 2013(6):55-62.)
|
[18] |
王佳敏, 吴鹏, 陈芬 , 等. 突发事件中意见领袖的识别和影响力实证研究[J]. 情报学报, 2016,35(2):169-176.
|
[18] |
( Wang Jiamin, Wu Peng, Chen Fen , et al. Empirical Study on Recognition and Influence of Opinion Leaders in Emergency[J]. Journal of the China Society for Scientific and Technical Information, 2016,35(2):169-176.)
|
[19] |
Aleahmad A, Karisani P, Rahgozar M , et al. OLFinder: Finding Opinion Leaders in Online Social Networks[J]. Journal of Information Science, 2016,42(5):659-674.
doi: 10.1177/0165551515605217
|
[20] |
吴江, 赵颖慧, 高嘉慧 . 医疗舆情事件的微博意见领袖识别与分析研究[J]. 数据分析与知识发现, 2019,3(4):53-62.
|
[20] |
( Wu Jiang, Zhao Yinghui, Gao Jiahui . Research on Weibo Opinion Leaders Identification and Analysis in Medical Public Opinion Incidents[J]. Data Analysis and Knowledge Discovery, 2019,3(4):53-62.)
|
[21] |
王延隆 . 网络意见领袖的识别分析、产生逻辑及其应用[J]. 河南工业大学学报: 社会科学版, 2019,15(4):76-83.
|
[21] |
( Wang Yanlong. The Identification , Generating Logic and Application of Network Opinion Leader[J]. Journal of Henan University of Technology: Social Science, 2019,15(4):76-83.)
|
[22] |
安璐, 胡俊阳, 李纲 . 基于主题一致性和情感支持的评论意见领袖识别方法研究[J]. 管理科学, 2019,32(1):3-13.
|
[22] |
( An Lu, Hu Junyang, Li Gang . A Method of Identifying Comment Opinion Leaders Based on Topic Consistency and Emotional Support[J]. Journal of Management Science, 2019,32(1):3-13.)
|
[23] |
童莉莉, 李荣禄, 闫强 . 在线知识社群中的意见领袖识别模型研究[J]. 中国电化教育, 2019(3):97-103.
|
[23] |
( Tong Lili, Li Ronglu, Yan Qiang . Research on Opinion Leader Identification Model in Online Knowledge Community[J]. China Educational Technology, 2019(3):97-103.)
|
[24] |
王家合, 杨倩文 . 自媒体时代意见领袖的识别与引导对策研究——基于议程设置理论视角[J]. 湖北社会科学, 2019(1):181-188.
|
[24] |
( Wang Jiahe, Yang Qianwen . Research on Identification and Guidance of Opinion Leaders in the Media Age[J]. Hubei Social Sciences, 2019(1):181-188.)
|
[25] |
Watts D J, Dodds P S . Influentials, Networks, Public Opinion Formation[J]. Journal of Consumer Research, 2007,34(4):441-458.
doi: 10.1086/518527
|
[26] |
Rogers E M . Diffusion of Innovations[M]. Simon and Schuster, 2010.
|
[27] |
NLPIR[EB/OL]. [ 2015- 12- 02]. http://ictclas.nlpir.org .
|
[28] |
Standford Parser[EB/OL]. [ 2015- 12- 20]. http://nlp.stanford.edu/software/lex-parser.html .
|
[29] |
HowNet: Beta[EB/OL]. [ 2015- 12- 25]. http://www.keenage.com/html/c_index.html .
|
[30] |
Word2Vec[EB/OL]. [ 2014- 03- 02]. http://word2vec.googlecode.com/svn/trunk .
|
[31] |
霍宗凡 . 基于语义的文本倾向性分析与研究[D]. 南京: 南京邮电大学, 2011.
|
[31] |
( Huo Zongfan . Analysis and Research of Text Orientation Based on Semantic[D]. Nanjing: Nanjing University of Posts and Telecommunications, 2011.)
|
|
Viewed |
|
|
|
Full text
|
|
|
|
|
Abstract
|
|
|
|
|
Cited |
|
|
|
|
|
Shared |
|
|
|
|
|
Discussed |
|
|
|
|