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Product Knowledge Map Construction Based on the E-commerce Data |
Shengchun Ding1,2(),Linlin Hou1,Ying Wang1 |
1School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China 2Jiangsu Collaborative Innovation Center of Social Safety Science and Technology, Nanjing 210094, China |
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Abstract [Objective] To solve the deficiencies of the static information and dynamic comments on the existing e-commerce platform, the concept of product profile was introduced. [Methods] As a method of mining, organizing, storing and displaying product information, knowledge map is introduced into the research of product profile construction, and a product profile construction method based on knowledge map is proposed. [Results] Three experiments were designed to generate the mobile phone knowledge map data layer, in which the F value of the named entity extraction experiment reached 77.52%, the F value of the evaluation object-evaluation word extraction experiment reached 76.04%, and the F value of the synonym discovery experiment was 63.16%. The experimental results verified the effectiveness of the proposed method. [Limitations] The relationship extraction in product profile construction limits the relationship category, so that the number of relationships in profile is limited; the analysis of the product market circulation dimensions is limited. [Conclusions] This study has effectively helped the shopping platform to improve product comparisons and product search mechanisms to provide users with better products and services.
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Received: 01 June 2018
Published: 17 April 2019
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