The Marketing Strategy and Fashion of Digital Library

doi:10.11925/infotech.1003-3513.2003.01.03

New Technology of Library and Information Service

2003, Vol. 19

Issue (1): 7-9 DOI: 10.11925/infotech.1003-3513.2003.01.03

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The Marketing Strategy and Fashion of Digital Library

Xie Chunzhi

(Wuhan University Library, Wuhan 430072,China)

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Abstract

This paper is a research of idea, objects, fashions, contents and strategies of marketing of digital library.

Key words： Digital library Marketing

Received: 12 July 2002 Published: 25 February 2003

ZTFLH:

G250.76

Corresponding Authors: Xie Chunzhi

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Cite this article:

Xie Chunzhi. The Marketing Strategy and Fashion of Digital Library. New Technology of Library and Information Service, 2003, 19(1): 7-9.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2003.01.03 OR https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2003/V19/I1/7

［１］　赵继海，史国祥.数字图书馆的用户管理与服务.情报学报，2001，（2）：224—231
［２］　欧阳小媛.图书馆公共关系与读者服务.江西图书馆学刊，2001，（5）:43—44
［３］　魏铁进.论数字图书馆的读者服务工作.河南图书馆学刊，2001，（6）：48—57
［４］　陈放，谢宏.品牌策划.北京：时事出版社，2000，1

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