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Usage-based Market Segmentation of Digital Library Users Based on Concept Lattice ——Association Rule Mining of Digital Library Users’ Usage |
Teng Guangqing Bi Qiang |
(School of Management,Jilin University, Changchun 130022, China) |
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Abstract Based on concept lattice theory, this paper attempts to set up a flexible rule mining mechanism through a formal concept analysis and conducts a detailed market segmentation of digital library users’ usage according to the association rules extracted with this mechanism to meet the digital library users’ individual demand to a greater extent.
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Received: 26 January 2010
Published: 25 March 2010
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Corresponding Authors:
Bi Qiang
E-mail: biqiang12345@163.com
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About author:: Teng Guangqing,Bi Qiang |
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