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New Technology of Library and Information Service  2015, Vol. 31 Issue (11): 82-90    DOI: 10.11925/infotech.1003-3513.2015.11.12
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Utilization of Sentiment Analysis and Visualization in Online Video Bullet-screen Comments
Zheng Yangyang1, Xu Jian1, Xiao Zhuo2
1 School of Information Management, Sun Yat-Sen University, Guangzhou 510006, China;
2 Libraries of Sun Yat-Sen University, Guangzhou 510275, China
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Abstract  

[Objective] By collecting and visualizing the sentiment information from bullet-screen comments, we can extract the emotion features and the trend of online videos.[Context] The visualized information of bullet-screen comments can be considered as sentiment tags. Based on these labels of online video, a new retrieval model focusing on comment emotion can be raised.[Methods] According to sentence level sentiment analysis, the study model of sentiment analysis towards bullet-screen comments is developed, including process of constructing sentiment word dictionary, extracting sentiment words and calculating weight value of comments based on time series.[Results] Analyzing tools of radar map, tag cloud and trend-curve diagram are utilized to present the outcome.[Conclusions] Sentiment analysis and visualization methods utilized in bullet-screen comments can provide a new approach to retrieve online videos.
Received: 08 June 2015      Published: 06 April 2016
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Zheng Yangyang, Xu Jian, Xiao Zhuo. Utilization of Sentiment Analysis and Visualization in Online Video Bullet-screen Comments. New Technology of Library and Information Service, 2015, 31(11): 82-90.

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https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2015.11.12     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2015/V31/I11/82

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