@article{Yan Chun:83, author = {Yan Chun,Liu Lu}, title = {Classifying Non-life Insurance Customers Based on Improved SOM and RFM Models}, publisher = {Data Analysis and Knowledge Discovery}, year = {2020}, journal = {Data Analysis and Knowledge Discovery}, volume = {4}, number = {4}, eid = {83}, numpages = {7}, pages = {83}, keywords = {;RFM Model;SOM Neural Network;Customer Classification;Marketing Strategy}, url = {https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/abstract/article_4818.shtml}, doi = {10.11925/infotech.2096-3467.2019.0715} }