%A Huang Xiaobin, Zhong Huixin %T Applying of Content Analysis Method in Business Online Advertising Intelligence Extraction ——Based on Advertising of China Three Telecom Operators %0 Journal Article %D 2012 %J Data Analysis and Knowledge Discovery %R 10.11925/infotech.1003-3513.2012.07.14 %P 90-95 %V 28 %N 7 %U {https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/abstract/article_3602.shtml} %8 2012-08-25 %X This paper applies the content analysis method combined with visualization tools UCINET to extract the marketing strategies and corporate strategic intelligence from banner advertising of three China telecom operators’ online business hall. The results show that the content analysis method can effectively extract the marketing strategy and corporate strategic intelligence of telecom operators. Moreover, the strategies extracted from advertising are in good agreement with the company’s real strategies. Therefore, the content analysis method is an effective method for extracting business online advertising intelligence.