负面事件中的品牌网络口碑溢出效应研究——以“圆通夺命快递”事件为例
, 齐丽云 Spillover Effect of Internet Word of Mouth in Negative Events ——Take the “Deadly Yuantong Express” Event for an Example
He Yue, Song Lingxi, Qi Liyun
, Qi Liyun 
负面事件中的品牌网络口碑溢出效应研究——以“圆通夺命快递”事件为例 |
|
何跃, 宋灵犀, 齐丽云 |
Spillover Effect of Internet Word of Mouth in Negative Events ——Take the “Deadly Yuantong Express” Event for an Example |
|
He Yue, Song Lingxi
, Qi Liyun |
| |