基于机器学习混合算法的APP广告转化率预测研究*

赵杨, 袁析妮, 陈亚文, 武立强

Predicting Conversion Rate of APP Advertising with Machine Learning

Zhao Yang,Yuan Xini,Chen Yawen,Wu Liqiang

表4 各模型的Log-Loss值和AUC值对照表

预测模型 Log-Loss AUC LightGBM 0.11648306368 0.74722242761 XGBoost 0.12105592334 0.77485575487 FFM 0.12200810476 0.69786947007 VW 0.14191362554 0.69648447941 RF 0.11342799887 0.77356316492 RF+LXFV 0.10512076579 0.78637268084