负面事件中的品牌网络口碑溢出效应研究——以“圆通夺命快递”事件为例
何跃, 宋灵犀, 齐丽云
Spillover Effect of Internet Word of Mouth in Negative Events——Take the “Deadly Yuantong Express” Event for an Example
He Yue, Song Lingxi, Qi Liyun
现代图书情报技术
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2015, (10): 58
-64
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DOI: 10.11925/infotech.1003-3513.2015.10.08
