Please wait a minute...
New Technology of Library and Information Service  2013, Vol. Issue (6): 55-62    DOI: 10.11925/infotech.1003-3513.2013.06.09
Current Issue | Archive | Adv Search |
The Identification and Analysis of Micro-blogging Opinion Leaders in the Network of Retweet Relationship
Xiong Tao, He Yue
Business School, Sichuan University, Chengdu 610064, China
Download:
Export: BibTeX | EndNote (RIS)      
Abstract  This paper builds the adjacent matrix based on the retweet relationship in micro-blogging to find the opinion leaders through improved HITS algorithm. Then a net of opinion leaders is built based on the relationship of retweet to prove the efficiency of the improved algorithm and to analyze the function of opinion leaders. The research shows that the improved HITS algorithm can find the opinion leaders effectively. The hub of an opinion leader is highly positive correlated with the amount of his fans. According to the analysis of the net of opinion leader, the authors find that the opinion leaders play important roles in the key nodes,and their function is not weakened by the increasing of information sources in the micro-blogging.
Key wordsMicro-blogging      Opinion leader      Retweet relationship      HITS algorithm     
Received: 22 April 2013      Published: 24 July 2013
:  G202  

Cite this article:

Xiong Tao, He Yue. The Identification and Analysis of Micro-blogging Opinion Leaders in the Network of Retweet Relationship. New Technology of Library and Information Service, 2013, (6): 55-62.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2013.06.09     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2013/V/I6/55

[1] Lazarsfeld P F, Berelson B, Gaudet H. The People’s Choice[M]. New York: Columbia University Press, 1948.
[2] Rogers E M, Shoemaker F F. Communication of Innovations: A Cross-cultural Approach[M]. New York: Free Press, 1971.
[3] Vergani M. Are Party Activists Potential Opinion Leaders?[J].Javnost-The Public,2011, 18(3):71-82.
[4] 姜珊珊, 李欲晓, 徐敬宏. 非常规突发事件网络舆情中的意见领袖分析[J]. 情报理论与实践, 2010, 33(12):101-104.(Jiang Shanshan, Li Yuxiao, Xu Jinghong. Analysis of Internet Public Opinion Leaders in Unconventional Emergencies[J].Information Studies: Theory & Application, 2010, 33(12):101-104.)
[5] 元志润. 在网络口碑沟通中的意见领袖(Opinion Leader)研究——以韩国超级博客(Power Blog)为例[D].上海:复旦大学, 2011.(Yuan Zhirun. Opinion Leaders in Online World-of-Mouth——Power Bloggers in Korea[D]. Shanghai: Fudan University, 2011.)
[6] Borondo J, Morales A J, Losada J C, et al. Characterizing and Modeling an Electoral Campaign in the Context of Twitter: 2011 Spanish Presidential Election as a Case Study[J].Chaos, 2012,22(2):023138.doi:10.1063/1.4729139.
[7] Rui H X, Liu Y Z, Whinston A. Whose and What Chatter Matters? The Effect of Tweets on Movie Sales[J]. Decision Support Systems, 2013. In Press.
[8] 丁汉青, 王亚萍. SNS网络空间中“意见领袖”特征之分析——以豆瓣网为例[J]. 新闻与传播研究, 2010(3):82-91.(Ding Hanqing, Wang Yaping. Analyzing “Opinion Leader” Attributes in SNS Cyberspace: An Investigation of Douban.com [J]. Journalism & Communication, 2010(3):82-91.)
[9] 刘志明, 刘鲁. 微博网络舆情中的意见领袖识别及分析[J]. 系统工程,2011,29(6):8-16.(Liu Zhiming, Liu Lu. Recognition and Analysis of Opinion Leaders in Microblog Public Opinions[J]. Systems Engineering,2011,29(6):8-16.)
[10] 丁雪峰, 胡勇, 赵文,等. 网络舆论意见领袖特征研究[J]. 四川大学学报:工程科学版, 2010,42(2): 145-149.(Ding Xuefeng, Hu Yong, Zhao Wen, et al. A Study on the Characters of the Public Opinion Leader in Web BBS[J].Journal of Sichuan University: Engineering Science Edition,2010, 42(2):145-149.)
[11] 王君泽, 王雅蕾, 禹航,等. 微博客意见领袖识别模型研究[J]. 新闻与传播研究, 2011(6):81-88.(Wang Junze, Wang Yalei,Yu Hang, et al. Study on the Recognition Model for Opinion Leader on Micro-blog [J]. Journalism & Communication, 2011(6):81-88.)
[12] Weng J S, Lim E P, Jing J, et al. TwitterRank: Finding Topic-sensitive Influential Twitterers[C]. In: Proceedings of the 3rd ACM International Conference on Web Search and Data Mining. New York: ACM, 2010:261-270.
[13] 肖宇, 许炜, 夏霖. 一种基于情感倾向分析的网络团体意见领袖识别算法[J]. 计算机科学, 2012, 39(2): 34-37.(Xiao Yu, Xu Wei, Xia Lin. Networking Groups Opinion Leader Identification Algorithms Based on Sentiment Analysis[J]. Computer Science, 2012, 39(2): 34-37.)
[14] Zhang J, Ackerman M S, Adamic L. Expertise Networks in Online Communities: Structure and Algorithms[C]. In: Proceedings of the 16th International Conference on World Wide Web. New York: ACM,2007:221-230.
[15] Yoganarasimhan H. Impact of Social Network Structure on Content Propagation: A Study Using YouTube Data[J].Quantitative Marketing & Economics, 2012,10(1):111-150.
[16] 张伟哲,王佰玲,何慧,等.基于异质网络的意见领袖社区发现[J]. 电子学报,2012, 40(10):1927-1932.(Zhang Weizhe,Wang Bailing,He Hui, et al. Public Opinion Leader Community Mining Based on the Heterogeneous Network[J]. Acta Electronica Sinica, 2012, 40(10):1927-1932.)
[17] Kwak H, Lee C, Park H, et al. What is Twitter, A Social Network or a News Media?[C].In: Proceedings of the 19th International Conference on World Wide Web. New York, NY, USA: ACM, 2010: 591-600.
[18] Kleinberg J M. Authoritative Sources in a Hyperlinked Environment[C].In: Proceedings of the 9th Annual ACM-SIAM Symposium on Discrete Algorithms.1998: 668-677.
[19] 苏成,潘云涛,袁军鹏,等.基于HITS算法的期刊评价研究[J]. 编辑学报, 2009,21(4):366-369.(Su Cheng, Pan Yuntao, Yuan Junpeng, et al. HITS for Journal Ranking[J]. Acta Editologica, 2009, 21(4):366-369.)
[20] 朱恒民,李青.面向话题衍生性的微博网络舆情传播模型研究[J]. 现代图书情报技术, 2012(5):60-64.(Zhu Hengmin, Li Qing. Public Opinion Propagation Model with Topic Derivatives in the Micro-blog Network[J].New Technology of Library and Information Service, 2012(5):60-64.)
[21] Java A, Song X, Finin T, et al. Why We Twitter: Understanding Microblogging Usage and Communities[C]. In: Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis. New York, NY, USA: ACM, 2007:56-65.
[22] Cha M, Benevenuto F, Haddadi H, et al. The World of Connections and Information Flow in Twitter[J]. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, 2012, 42(4):991-998.
[23] Valente T W, Fujimoto K. Bridging: Locating Critical Connectors in a Network[J]. Social Networks, 2010, 32(3): 212-220.
[1] Xu Yabin, Sun Qiutian. Identifying Leaders and Dissemination Paths of Public Opinion[J]. 数据分析与知识发现, 2021, 5(2): 32-42.
[2] Jiang Wu,Yinghui Zhao,Jiahui Gao. Research on Weibo Opinion Leaders Identification and Analysis in Medical Public Opinion Incidents[J]. 数据分析与知识发现, 2019, 3(4): 53-62.
[3] Fen Chen,Xiaohuan Gao,Yue Peng,Yuan He,Chunxiang Xue. Identifying Weibo Opinion Leaders with Text Sentiment Analysis[J]. 数据分析与知识发现, 2019, 3(11): 120-128.
[4] Chen Fen,Fu Xi,He Yuan,Xue Chunxiang. Identifying Weibo Opinion Leaders with Social Network Analysis and Influence Diffusion Model[J]. 数据分析与知识发现, 2018, 2(12): 60-67.
[5] He Yue,Zhu Can. Sentiment Analysis of Weibo Opinion Leaders——Case Study of “Illegal Vaccine” Event[J]. 数据分析与知识发现, 2017, 1(9): 65-73.
[6] He Jing, Guo Jinli, Xu Xuejuan. Analysis on Statistical Characteristic and Dynamics for User Behavior in Microblog Communities[J]. 现代图书情报技术, 2013, 29(7/8): 94-100.
[7] Li Qing, Zhu Hengmin, Yang Dongchao. The Topic Evolution Model of the Public Opinion in Micro-Blogging Network[J]. 现代图书情报技术, 2013, (12): 74-80.
[8] Zhao Wenbing, Zhu Qinghua, Wu Kewen, Huang Qi. Analysis of Micro-blogging User Character and Motivation ——Take Micro-blogging of Hexun.com as an Example[J]. 现代图书情报技术, 2011, 27(2): 69-75.
  Copyright © 2016 Data Analysis and Knowledge Discovery   Tel/Fax:(010)82626611-6626,82624938   E-mail:jishu@mail.las.ac.cn