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New Technology of Library and Information Service  2011, Vol. 27 Issue (9): 60-65    DOI: 10.11925/infotech.1003-3513.2011.09.10
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Study on the Dynamic Evolution of an OSN Structure and the Impacts on Word of Mouth
Xing Xiaoyun, Wei Jing
School of Management, Hefei University of Technology, Hefei 230009, China
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Abstract  This article studies dynamic evolution of the small world characteristic and degree correlation characteristic of a large OSN,then analyzes the changes in the behavior characteristics of Internet users and the impacts that the changes of these structural variables have on word of mouth in this OSN. In addition, it also indicates the issues that companies should pay attention to when implementing word of mouth by OSNs, and gives some suggestion for word of mouth of companies in different stages of OSNs which can help carry out word of mouth marketing.
Key wordsOSN      Word of mouth      Clustering coefficient      Degree correlation coefficient     
Received: 13 May 2011      Published: 02 December 2011
: 

N941 TP311.13

 

Cite this article:

Xing Xiaoyun, Wei Jing. Study on the Dynamic Evolution of an OSN Structure and the Impacts on Word of Mouth. New Technology of Library and Information Service, 2011, 27(9): 60-65.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2011.09.10     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2011/V27/I9/60

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