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The Ideal and Reality of Metaverse: User Perception of VR Products Based on Review Mining |
Cao Zhe1,Guo Huilan1,Wu Jiang1,2(),Hu Zhongyi1,2 |
1School of Information Management, Wuhan University, Wuhan 430072, China 2Center for E-commerce Research and Development, Wuhan University, Wuhan 430072, China |
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Abstract [Objective] This paper investigates the gap between users’ perception of VR products and the ideal technical requirements of the metaverse, aiming to support the latter’s optimization. [Methods] First, we retrieved 36 720 user reviews of 64 VR products sold by JD.com. Then, we used the LDA topic model and BERT language model to construct indicators of attention and affection. Third, we quantitatively analyzed the users’ perception of VR products(technology). Finally, we compared these objective attributes of VR products and the technical requirements of the metaverse. [Results] We extracted five perceived attributes (function, quality control, use feeling, marketing and audio-visual experience) from the reviews. The audio-visual experience has the highest attention and affection while marketing is the lowest. The function, use feeling and audio-visual experience have eight progressive or regressive manifestations in the four dimensions of technical requirements in the metaverse (immersion experience, accessibility, interoperability and scalability). The eight manifestations are high immersion, sensory imbalance, multiple connections, time and space constraints, multiplayer interaction, mobile obstacles, multi-functional design and equipment problems. [Limitations] The diversity and balance of samples need to be improved, and more research should be conducted on other types of metaverse equipment. [Conclusions] The existing VR products can meet the technical requirements of the metaverse in immersion experience, but there is still a long way to go to achieve accessibility, interoperability and scalability.
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Received: 20 April 2022
Published: 16 February 2023
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Fund:Key Projects of Philosophy and Social Sciences Research, Ministry of Education(20JZD024);National Natural Science Foundation of China(71874131) |
Corresponding Authors:
Wu Jiang,ORCID:0000-0001-5153-5871,E-mail:jiangw@whu.edu.cn。
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