%A Sun Minjie, Wu Zhenxin %T User Behavior Clustering for Creation of Personas %0 Journal Article %D 2010 %J Data Analysis and Knowledge Discovery %R 10.11925/infotech.1003-3513.2010.12.03 %P 15-20 %V 26 %N 12 %U {https://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/abstract/article_3312.shtml} %8 2010-12-25 %X

Based on the personas of user modeling in human-computer interaction design, through the analysis of user behavior logs in institutional repository, the authors use K-means clustering method to identify user behavior patterns, classify users group, and create personas-feature matrix quantitative models for institutional repository.