移动购物用户信息浏览特征及对购买的影响研究*——基于移动电商APP点击流日志的分析
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周翔, 张鹏翼, 王军
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Impacts of Information Browsing Behaviors on Mobile Shopping: Case Study of Commerce APP Click Stream Analysis
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Zhou Xiang,Zhang Pengyi,Wang Jun
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| 表1 购物过程所含会话数分布 |
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| 购物过程所含会话数 | 购物过程数 | 所占百分比 | 累计百分比 | | 1 | 11 516 | 29.83% | 29.83% | | 2 | 6 984 | 18.09% | 47.92% | | 3 | 4 771 | 12.36% | 60.27% | | 4 | 3 359 | 8.70% | 68.97% | | 5 | 2 355 | 6.10% | 75.07% | | 6 | 1 850 | 4.79% | 79.86% | | 7 | 1 316 | 3.41% | 83.27% | | 8 | 1 076 | 2.79% | 86.06% | | 9 | 869 | 2.25% | 88.31% | | ≥10 | 4 513 | 11.69% | 100.00% |
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