移动购物用户信息浏览特征及对购买的影响研究
*
——基于移动电商APP点击流日志的分析
周翔, 张鹏翼, 王军
Impacts of Information Browsing Behaviors on Mobile Shopping: Case Study of Commerce APP Click Stream Analysis
Zhou Xiang,Zhang Pengyi,Wang Jun
表2
购物过程所含购物任务数分布
购物过程所含任务数
购物过程数
所占百分比
累计百分比
1
20 948
54.26%
54.26%
2
8 397
21.75%
76.01%
3
4 011
10.39%
86.39%
4
2 104
5.45%
91.84%
5
1 199
3.11%
94.95%
6
760
1.97%
96.92%
7
421
1.09%
98.01%
8
255
0.66%
98.67%
9
175
0.45%
99.12%
10
339
0.88%
100.00%