移动购物用户信息浏览特征及对购买的影响研究*——基于移动电商APP点击流日志的分析
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周翔, 张鹏翼, 王军
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Impacts of Information Browsing Behaviors on Mobile Shopping: Case Study of Commerce APP Click Stream Analysis
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Zhou Xiang,Zhang Pengyi,Wang Jun
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| 表3 会话浏览商品详情页数分布 |
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| 浏览商品详情页数 | 会话数 | 所占百分比 | 累计百分比 | | 1 | 18 056 | 19.11% | 19.11% | | 2 | 9 209 | 9.75% | 28.86% | | 3 | 11 467 | 12.14% | 41.00% | | 4 | 5 380 | 5.69% | 46.69% | | 5 | 4 225 | 4.47% | 51.16% | | 6-10 | 16 454 | 17.42% | 68.58% | | 11-20 | 14 006 | 14.83% | 83.41% | | 21-30 | 6 384 | 6.76% | 90.16% | | 31-50 | 5 499 | 5.82% | 95.98% | | >50 | 3 795 | 4.02% | 100.00% |
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