移动购物用户信息浏览特征及对购买的影响研究*——基于移动电商APP点击流日志的分析
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周翔, 张鹏翼, 王军
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Impacts of Information Browsing Behaviors on Mobile Shopping: Case Study of Commerce APP Click Stream Analysis
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Zhou Xiang,Zhang Pengyi,Wang Jun
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| 表4 会话浏览商品对应店铺数分布 |
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| 浏览店铺数 | 会话数 | 所占百分比 | 累计百分比 | | 1 | 21 395 | 22.65% | 22.65% | | 2 | 10 212 | 10.81% | 33.46% | | 3 | 11 602 | 12.28% | 45.74% | | 4 | 5 633 | 5.96% | 51.70% | | 5 | 4 381 | 4.64% | 56.34% | | 6 | 5 094 | 5.39% | 61.73% | | 7 | 3 075 | 3.25% | 64.98% | | 8 | 2 659 | 2.81% | 67.80% | | 9 | 3 006 | 3.18% | 70.98% | | 10 | 2 064 | 2.18% | 73.16% | | 11-20 | 12 985 | 13.74% | 86.91% | | >20 | 12 369 | 13.09% | 100.00% |
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