移动购物用户信息浏览特征及对购买的影响研究*——基于移动电商APP点击流日志的分析
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周翔, 张鹏翼, 王军
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Impacts of Information Browsing Behaviors on Mobile Shopping: Case Study of Commerce APP Click Stream Analysis
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Zhou Xiang,Zhang Pengyi,Wang Jun
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| 表5 会话浏览商品对应商品种类数分布 |
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| 浏览商品种类数 | 会话数 | 所占百分比 | 累计百分比 | | 1 | 20 059 | 21.23% | 21.23% | | 2 | 11 753 | 12.44% | 33.67% | | 3 | 11 802 | 12.49% | 46.16% | | 4 | 7 103 | 7.52% | 53.68% | | 5 | 6 059 | 6.41% | 60.10% | | 6 | 5 550 | 5.87% | 65.97% | | 7 | 4 327 | 4.58% | 70.55% | | 8 | 3 670 | 3.88% | 74.44% | | 9 | 3 225 | 3.41% | 77.85% | | 10 | 2 708 | 2.87% | 80.72% | | 11-20 | 13 264 | 14.04% | 94.76% | | >20 | 4 955 | 5.24% | 100.00% |
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