社会化商务持续意愿影响因素的实证研究: 技术性因素与感知价值的影响*
|
甘春梅, 黄凯, 许嘉仪, 林恬恬
|
The Influences of Technological Factors and Perceived Values on Continuance Intention of Social Commerce: An Empirical Study
|
Gan Chunmei,Huang Kai,Xu Jiayi,Lin Tiantian
|
|
表2 信度和效度分析 |
|
|
变量 | 测度项 | 因子载荷 | AVE | CR | Cronbach’s α | 交互性(IA) | IA1 | 0.890 | 0.745 | 0.897 | 0.828 | IA2 | 0.884 | IA3 | 0.813 | 个性化(PL) | PL1 | 0.884 | 0.722 | 0.912 | 0.872 | PL2 | 0.872 | PL3 | 0.836 | PL4 | 0.806 | 社交性(SC) | SC1 | 0.804 | 0.753 | 0.924 | 0.890 | SC2 | 0.915 | SC3 | 0.878 | SC4 | 0.871 | 推荐性(RC) | RC1 | 0.915 | 0.795 | 0.921 | 0.871 | RC2 | 0.881 | RC3 | 0.879 | 功利性价值(PUV) | PUV1 | 0.800 | 0.760 | 0.927 | 0.894 | PUV2 | 0.894 | PUV3 | 0.909 | PUV4 | 0.880 | 享乐性价值(PHV) | PHV1 | 0.906 | 0.854 | 0.946 | 0.914 | PHV2 | 0.936 | PHV3 | 0.930 | 社交性价值(PSV) | PSV1 | 0.893 | 0.825 | 0.950 | 0.929 | PSV2 | 0.917 | PSV3 | 0.897 | PSV4 | 0.925 | 持续意愿(CI) | CI1 | 0.898 | 0.766 | 0.907 | 0.846 | CI2 | 0.804 | CI3 | 0.919 |
|
|
|