社会化商务持续意愿影响因素的实证研究: 技术性因素与感知价值的影响*
甘春梅, 黄凯, 许嘉仪, 林恬恬

The Influences of Technological Factors and Perceived Values on Continuance Intention of Social Commerce: An Empirical Study
Gan Chunmei,Huang Kai,Xu Jiayi,Lin Tiantian
表3 区别效度
IA PL SC RC PUV PHV PSV CI
IA 0.863
PL 0.252 0.850
SC 0.463 0.487 0.868
RC 0.160 0.560 0.304 0.892
PUV 0.151 0.511 0.353 0.445 0.872
PHV 0.370 0.423 0.486 0.410 0.461 0.924
PSV 0.369 0.422 0.725 0.251 0.365 0.502 0.908
CI 0.306 0.357 0.317 0.394 0.462 0.666 0.297 0.875