社会化商务持续意愿影响因素的实证研究: 技术性因素与感知价值的影响*

甘春梅, 黄凯, 许嘉仪, 林恬恬

The Influences of Technological Factors and Perceived Values on Continuance Intention of Social Commerce: An Empirical Study

Gan Chunmei,Huang Kai,Xu Jiayi,Lin Tiantian

表3 区别效度

IA PL SC RC PUV PHV PSV CI IA 0.863 PL 0.252 0.850 SC 0.463 0.487 0.868 RC 0.160 0.560 0.304 0.892 PUV 0.151 0.511 0.353 0.445 0.872 PHV 0.370 0.423 0.486 0.410 0.461 0.924 PSV 0.369 0.422 0.725 0.251 0.365 0.502 0.908 CI 0.306 0.357 0.317 0.394 0.462 0.666 0.297 0.875