社会化商务持续意愿影响因素的实证研究: 技术性因素与感知价值的影响*
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甘春梅, 黄凯, 许嘉仪, 林恬恬
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The Influences of Technological Factors and Perceived Values on Continuance Intention of Social Commerce: An Empirical Study
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Gan Chunmei,Huang Kai,Xu Jiayi,Lin Tiantian
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表3 区别效度 |
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| IA | PL | SC | RC | PUV | PHV | PSV | CI | IA | 0.863 | | | | | | | | PL | 0.252 | 0.850 | | | | | | | SC | 0.463 | 0.487 | 0.868 | | | | | | RC | 0.160 | 0.560 | 0.304 | 0.892 | | | | | PUV | 0.151 | 0.511 | 0.353 | 0.445 | 0.872 | | | | PHV | 0.370 | 0.423 | 0.486 | 0.410 | 0.461 | 0.924 | | | PSV | 0.369 | 0.422 | 0.725 | 0.251 | 0.365 | 0.502 | 0.908 | | CI | 0.306 | 0.357 | 0.317 | 0.394 | 0.462 | 0.666 | 0.297 | 0.875 |
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