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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (2): 46-57    DOI: 10.11925/infotech.2096-3467.2017.0898
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Analyzing Information Dissemination on Social Networks
Zhang Ling1(), Luo Manman1, Zhu Lijun2
1(School of Management, Wuhan University of Science and Technology, Wuhan 430081, China)
2(Institute of Scientific and Technical Information of China, Beijing 100038, China)
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Abstract  

[Objective] This study analyzes the dissemination of marketing information on social network systems, aiming to identify the most influential nodes. [Methods] We collected Twitter data on Huawei Mate 9 smartphone to analyze users’ information behaviors like tweeting, retweeting and commenting. First, the network topology was described as topology structure diagram; Second, we examined scales of the network; Finally, we used independent cascade model (ICM) to simulate information dissemination. [Results] We found that initial active nodes selection based on the new measurements performed well. [Limitations] The parameters of ICM could be optimized. [Conclusions] The enterprises should pay attention to both official and accidental nodes to retrieve feedback from the market.

Key wordsSocial Network      Information Propagation      Independent Cascade Model     
Received: 07 September 2017      Published: 07 March 2018
ZTFLH:  G20  

Cite this article:

Zhang Ling,Luo Manman,Zhu Lijun. Analyzing Information Dissemination on Social Networks. Data Analysis and Knowledge Discovery, 2018, 2(2): 46-57.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.0898     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2018/V2/I2/46

度量指标 有向网络
自我网络
节点关系类型 隐性
节点数量 5 791
非重复边数量 8 386
重复边数量 0
密度 0.00019
连通的分支数 1 887
分支包含的节点最大值 3 270
分支包含的弧最大值 7 496
直径 13
平均距离 4.351803
中心性度量指标
最小度数 1
最大度数 1 032
平均度数 2.889
最小出度 0
最大出度 25
平均出度 1.448
最小入度 0
最大入度 1 031
平均入度 1.448
最小中介中心性 0
最大中介中心性 5 027 993.179
平均中介中心性 6 197.929
排序 度数中
心性
节点名称 入度
中心性
节点名称 中介
中心性
节点
名称
出度
中心性
节点名称 PageRank 节点名称
1 1 032 Huaweimobile 1 031 Huaweimobile 5 027 993 Huaweimobile 25 Huawei_japan_pr 231.307 Huaweimobile
2 950 Androidauth 950 Androidauth 3 241 558 Huaweimobileuk 23 Freeconteston 212.029 Androidauth
3 901 Huaweimobileuk 897 Huaweimobileuk 2 025 392 Huawei_japan_pr 16 Huaweimobileksa 207.336 Huaweimobileuk
4 896 Threeuk 890 Threeuk 1 890 664 Threeuk 10 Techzilla_ 205.538 Threeuk
5 253 Youtube 253 Youtube 1 878 324 Youtube 9 Majuzub 108.85 Nobunaga_s
6 239 Nobunaga_s 238 Nobunaga_s 1 783 357 Androidauth 9 Metrini 89.447 Youtube
7 139 Androidheadline 137 Androidheadline 1 487 036 Nobunaga_s 9 Evankirstel 35.182 Droid_life
8 135 Huawei 134 Huawei 1 437 168 Rkii2306 8 Facingchina 32.52 Huawei
9 128 Jet 128 Jet 1 095 189 Huawei 8 Brit_08462 31.81 Androidheadline
10 91 Huawei_japan_pr 89 Droid_life 942 200 Majuzub 8 Jeenar1967 29.498 Huawei_japan_pr
节点名 Sub-graph 类别 Degree Betweenness PageRank Indegree Ave
Huaweimobile 华为官方 1 1 1 1 1
Huaweimobileuk 华为英国 3 2 3 3 2.75
Huawei 华为官方 10 11 10 10 10.25
Huawei_japan_pr 华为日本 13 5 12 13 13
Huaweimobileksa 华为阿拉伯 14 18 14 15 15.25
Huaweimobileesp 华为西班牙 33 254 18 18 80.75
Huaweimobilemy 华为吉隆坡 17 310 20 17 91
节点名 Sub-graph 类别 Degree Betweenness PageRank Indegree Ave
Nobunaga_s 日本明星 6 7 5 6 6
Princepipo 泰国用户 15 258 15 14 75.5
Majuzub 日本人类学学者 55 10 69 172 76.5
Metrini 爱丁堡大学学者 56 16 98 339 127.25
Rkii2306 日本安卓爱好者 2 329 8 2 252 2 571 1 790
节点名 Sub-graph 类别 Degree Betweenness PageRank Indegree Ave
Hamadsalleeh 阿拉伯手机评测 19 27 17 19 20.5
Khajochi 泰国苹果爱好者 16 262 16 16 77.5
This_is_e 保加利亚数码评测 22 329 26 22 99.75
节点名 Sub-graph 类别 Degree Betweenness PageRank Indegree Ave
Androidauth 资讯媒体 2 6 2 2 3
Threeuk 资讯媒体 4 4 4 4 4
Youtube 资讯媒体 5 5 6 5 5.25
Androidheadline 安卓头条 7 24 9 7 11.75
Jet 手机购物 9 17 13 9 12
Droid_life 安卓资讯 12 19 9 12 13
Androidcentral 手机购物 20 23 22 22 21.75
Wsj 华尔街新闻 21 26 24 21 23
Xataka 科技资讯 26 44 21 24 28.75
Techzilla_ 科技评论 41 13 57 118 57.25
Freeconteston 抽奖平台 23 308 19 117 116.75
Mobilenewsmag 英国手机资讯 327 15 2 175 2 411 1 232
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