The paper discusses the relation between academic periodicals and advertising management. Academic periodicals should make more efforts to promote advertising management in order to improve finance condition and establish multi-dimensional information structure, in view of their unique advantage in this area and inportant information value of advertisements. To give an example, the author analyses the advertising activities of New Technology of Library and Information Service.
何朝晖. 立体化信息服务专业读者 市场化经营盘活学术期刊——《现代图书情报技术》广告经营随想[J]. 现代图书情报技术, 2003, 19(3): 12-15.
He Zhaohui. On the Advertising Management of New Technology of Library and Information Service. New Technology of Library and Information Service, 2003, 19(3): 12-15.