Based on the analysis of knowledge sharing process and community member types in Wiki community, Bandura’s social cognitive theory is employed to discuss the factors influencing knowledge sharing behavior from the aspects of both Wiki community environment and personal cognition of community members. Strategies that stimulate knowledge sharing behavior are also proposed, which are of great importance to promote the health and sustainable development of Wiki community.
雷雪,焦玉英,陆泉,成全. 基于社会认知论的Wiki社区知识共享行为研究*[J]. 现代图书情报技术, 2008, 24(2): 30-34.
Lei Xue,Jiao Yuying,Lu Quan,Cheng Quan. Investigation on Knowledge Sharing Behavior of Wiki Community Based on the Social Cognitive Theory. New Technology of Library and Information Service, 2008, 24(2): 30-34.
［1］ 杨堤雅. 网际网路虚拟社群成员之角色与沟通互动之探讨［D］. 台湾：国立中正大学企业管理研究所, 2000.
［2］ Albert Bandura. 思想和行动的社会基础——社会认知论［M］. 林颖，王小明，胡谊，等(译). 上海:华东师范大学出版社, 2001:32-38, 551-584.
［3］ Ridings C M, Gefen D, Arinze B. Some Antecedents and Effects of Trust in Virtual Communities［J］. The Journal of Strategic Information Systems, 2002, 11 (3-4): 271-295.
［4］ Chowdhury S. The Role of Affect and Cognition-based Trust in Complex Knowledge Sharing［J］. Journal of Managerial Issues, 2005, 17 (3):310–326.
［5］ McEvily B, Perrone V, Zaheer A. Trust as an Organizing Principle［J］. Organization Science, 2003, 14 (1):91–103.
［6］ Bock G W, Kim Y G. Breaking the Myths of Rewards: An Exploratory Study of Attitudes About Knowledge Sharing［J］. Information Resources Management Journal, 2002, 15 (2): 14-21.
［7］ Kankanhalli Atreyi， Tan Bernard C Y, Kwok-kee Wei. Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation［J］. MIS Quarterly, 2005, 29 (1):113-143.
［8］ Constant D, Kiesler S, Sproull L. What’s Mine is Ours, or is it? A Study of Attitudes About Information Sharing［J］. Information Systems Research, 1994, 5 (4):400-421.
［9］ Meng-Hsiang Hsu, Teresa L Ju, Chia-Hui Yen, et al. Knowledge Sharing Behavior in Virtual Communities: The Relationship Between Trust, Self-efficacy, and Outcome Expectations［J］. International Journal of Human-Computer Studies, 2007, 65(2): 153-169.
［10］ Siau K, Shen Z. Building Customer Trust in Mobile Commerce［J］. Communications of the ACM, 2003, 46 (4):91-94.
