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现代图书情报技术  2012, Vol. Issue (11): 78-85    DOI: 10.11925/infotech.1003-3513.2012.11.13
  情报分析与研究 本期目录 | 过刊浏览 | 高级检索 |
微博用户持续使用意向的理论模型及实证研究
彭希羡1, 冯祝斌1, 孙霄凌2, 朱庆华1
1. 南京大学信息管理学院 南京 210093;
2. 南京大学工程管理学院 南京 210093
The Empirical Research on Users’ Continuance Intention in Microblogging Services
Peng Xixian1, Feng Zhubin1, Sun Xiaoling2, Zhu Qinghua1
1. School of Information Management, Nanjing University, Nanjing 210093, China;
2. School of Management and Engineering, Nanjing University, Nanjing 210093, China
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摘要 以微博为研究对象,通过对相关文献的深度调查和分析,在传统ECM-ISC模型的基础上,从微博自身特点、系统质量、主观行为规范三个方面对其进行扩展和改进,建立微博用户持续使用意向的理论模型,并采用问卷调查和结构方程模型进行实证研究。结果表明,满意度、感知趣味性、隐私安全性等对微博用户持续使用意向有直接影响。
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彭希羡
冯祝斌
孙霄凌
朱庆华
关键词 微博持续使用ECT-ISSEM影响因素    
Abstract:With Microblog as the investigated object, based on deeply collecting and analysing the existing literatures, this paper attempts to develop an integrated model that incorporates features of microblog, system quality and subjective norm into the expectation-confirmation model. This research model is examined by questionnaire survey and Structural Equation Modeling(SEM), and the result reveales that users satisfaction, perceived enjoyment, privacy risks and etc. have direct relationship with microblog users' continuance behavior.
Key wordsMicroblog    Continuance behavior    ECT-IS    SEM    Influencing factors
收稿日期: 2012-09-19     
:  G350  
基金资助:本文系国家社会科学基金重点项目“互联网用户群体协作行为模式的理论与应用研究”(项目编号:10ATQ004)的研究成果之一。
引用本文:   
彭希羡, 冯祝斌, 孙霄凌, 朱庆华. 微博用户持续使用意向的理论模型及实证研究[J]. 现代图书情报技术, 2012, (11): 78-85.
Peng Xixian, Feng Zhubin, Sun Xiaoling, Zhu Qinghua. The Empirical Research on Users’ Continuance Intention in Microblogging Services. New Technology of Library and Information Service, DOI:10.11925/infotech.1003-3513.2012.11.13.
链接本文:  
http://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.1003-3513.2012.11.13
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