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现代图书情报技术  2014, Vol. 30 Issue (1): 79-86    DOI: 10.11925/infotech.1003-3513.2014.01.12
  情报分析与研究 本期目录 | 过刊浏览 | 高级检索 |
民族志决策树方法在学术博客用户行为中的研究*——以科学网博客为例
徐孝娟, 赵宇翔, 朱庆华
南京大学信息管理学院 南京 210093
Explore User’s Behavior of Academic Blog Based on EDTM:Take Blog.Sciencenet as an Example
Xu Xiaojuan, Zhao Yuxiang, Zhu Qinghua
School of Information Management,Nanjing University,Nanjing 210093,China
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摘要 【目的】以科学网博客为例,全面且辩证地研究目前用户使用及停止使用科学网的行为要素。【方法】将民族志决策树方法引入学术博客用户使用行为研究中,建立科学网用户使用及停止使用的决策行为模型。【结果】用户使用学术博客的原因包括内容的真实性、价值性及权威性、结识科研学者以及分享观点等,不使用的原因包括内容的深度及粒度、内容的时效性、新颖性不足以及不熟悉学术博客、使用的风险性和其他即时类社会化媒体可替代。【局限】抽样方法上以方便抽样为主,存在一定的局限,后续工作中有待改善。【结论】本研究可以有效地补充“放弃”角度的用户行为研究,较有效地发现用户使用和停止使用原因,且模型从决策学角度具有一定的预测力。
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徐孝娟
赵宇翔
朱庆华
关键词 民族志决策树方法学术博客科学网用户使用行为    
Abstract:[Objective] This paper explores user’s behavior of academic blog and takes blog.sciencenet as an example. [Methods]:The model of user’s behavior is established,including the use and cease of the academic blog by Ethnographic Decision Tree Method(EDTM). [Results] The paper finds the reasons of using the academic blog include the authenticity of the contents,value and authority,sociability and sharing ideas,and stopping reasons contain the depth of the blog content is not enough and the efficiency of the content does not reach expectations. [Limitations] Since the research is based on the principle of convenience sampling,there are some limitations. They will be improved in the future. [Conclusions] The value of the research is in defining and testing Ethnographic Decision Tree Method,as a supplement of methodology to investigate blog user behavior research. The results not only direct the reasons why people use and give up academic blog,but also have predictive value from the perspective of decision science.
Key wordsEthnographic Decision Tree Model    Academic blog    Science net    User’s behavior
收稿日期: 2014-02-14     
:  G350  
基金资助:本文系国家社会科学基金重点项目“互联网用户群体协作行为模式的理论与应用研究”(项目编号:10ATQ004)、教育部人文社会科学青年项目“众包社区中参与者的动因分类及调节效应研究”(项目编号:13YJC870033)和江苏省研究生培养创新工程项目“社交网站中用户流失成因探析及对策研究”(项目编号:CXZZ13_0072)的研究成果之一。
通讯作者: 通讯作者 徐孝娟 E-mail:xxjksks@126.com)   
作者简介: 作者贡献声明:徐孝娟: 提出研究思路,设计研究方案及采集数据和分析数据,并起草论文;赵宇翔:整理数据和分析数据;朱庆华:最终版本修订。
引用本文:   
徐孝娟,赵宇翔,朱庆华. 民族志决策树方法在学术博客用户行为中的研究*——以科学网博客为例[J]. 现代图书情报技术, 2014, 30(1): 79-86.
Xu Xiaojuan,Zhao Yuxiang,Zhu Qinghua. Explore User’s Behavior of Academic Blog Based on EDTM:Take Blog.Sciencenet as an Example. New Technology of Library and Information Service, DOI:10.11925/infotech.1003-3513.2014.01.12.
链接本文:  
http://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.1003-3513.2014.01.12
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