The Research of Crowd Simulation in the Evolution Process of Web Public Opinion of Unexpected Event
Qiang Shaohua1,2, Wu Peng3
1. School of Economics and Management, Nanjing University of Aeronautics & Astronautics, Nanjing 210016, China;
2. College of Civil Engineering, Nanjing Tech University, Nanjing 211800, China;
3. School of Economics and Management, Nanjing University of Science &Technology, Nanjing 210094, China
[Objective] Taking netizen crowd as the central of the research, the paper aims to discover the inner rule of the public opinion evolution in the unexpected event. [Methods] The study proposes the theory of crowd simulation which takes the individual as the agent to explain the behavior rule of crowd in a certain context and the inner mechanism of evolution of Web public opinion in unexpected events. [Results] Experimental results show that opinion leaders can reduce the evolution hours. And the government has a great impact on putting down the Web public opinion. [Limitations] The crowd simulation of Web public opinion in the unexpected event is fairly simple. Many more factors have not been taken into consideration. [Conclusions] This achievement can be used to forecast the evolution path of Web public opinion in the emergency management of unexpected event, and support the establishment of Web public opinion strategy and information disclosure strategy.
强韶华, 吴鹏. 突发事件网络舆情演变过程中网民群体行为仿真研究[J]. 现代图书情报技术, 2014, 30(6): 71-78.
Qiang Shaohua, Wu Peng. The Research of Crowd Simulation in the Evolution Process of Web Public Opinion of Unexpected Event. New Technology of Library and Information Service, DOI：10.11925/infotech.1003-3513.2014.06.08.
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