Evaluating Brands of Agriculture Products: A Literature Review
Wang Xueying(), Zhang Zixuan, Wang Hao, Deng Sanhong
School of Information Management, Nanjing University, Nanjing 210023, China Jiangsu Key Laboratory of Data Engineering and Knowledge Service (Nanjing University), Nanjing 210023, China
[Objective] This paper analyzes titles of research evaluating brands of agriculture products in China, aiming to summarize the latest developments in this field. [Methods] First, we used the k-means to cluster the retrieved titles. Then, we employed factor analysis, multidimensional scale analysis, and hierarchical clustering analysis to examine the data. [Results] We found the total number of articles published each year, as well as research topics, brand types, evaluation methods and perspectives, and impact factors of these studies. [Limitations] We did not examine keywords and abstracts of the selected literature. [Conclusions] The results of clustering reveals the developments of related research. However, our study does not discuss types of products and methods of interband evaluations.
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