Studying Users’ Interaction Behaviors of Sharing Economic Platform with 2-Mode Complex Network Analysis
Chen Yuan, Liu Fuzhen, Wu Jiang()
School of Information Management, Wuhan University, Wuhan 430072, China The Center of E-commerce Research and Development of Wuhan University, Wuhan 430072, China
[Objective] This paper explores the service optimization methods based on the concept of “shared ownership without possession” of the sharing economy. [Methods] First, we retrieved data from the website of “xiaozhu short-term rentals”. Then, we used the 2-mode network tool “Ucinet” to analyze the changing of users’ locations. Third, we studied the impacts of individual centrality on users’ behaviors through the fixed effect model and the relationship among the one-mode network users. [Results] We found that degree centrality positively influenced users’ behaviors. The betweenness centrality of the host agents was negatively correlated with the consumers’ behaviors, while the betweenness centrality of the key tenant agents positively affected the hosts’ offering behaviors. [Limitations] We focused on active users, and did not investigate the characteristics of the entire network. [Conclusions] Business social network systems like xiaozhu.com should encourage their users to become both consumers and service providers, which will promote the development of Sharing Economy.
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