[Objective] This paper aims to identify the lead players of user innovation communities to promote the open innovation for enterprises. [Methods] First, we extracted features of the users from related content and behavior data of the innovation community. Then, we proposed a method to idenfity the lead users based on Random Forest classification model. Finally, we examine our new method with real data from the MIUI forum of Xiaomi community. [Results] The proposed method could identify the lead and non-lead users. [Limitations] Only examined our method with the MIUI forum, therefore, adjustments were needed to use it for other user innovation communities. [Conclusions] The proposed method could identify lead users from various online communities more efficiently and effectively.
原欣伟, 杨少华, 王超超, 杜占河. 基于用户特征抽取和随机森林分类的用户创新社区领先用户识别研究*[J]. 数据分析与知识发现, 2017, 1(11): 62-74.
Yuan Xinwei,Yang Shaohua,Wang Chaochao,Du Zhanhe. Identifying Lead Players of User Innovation Communities Based on Feature Extraction and Random Forest Classification. Data Analysis and Knowledge Discovery, 2017, 1(11): 62-74.
(Yao Shanji, Wang Yonggui.Mechanism of Impact of Customer Participation in New Product Development on Technological Innovation Performance of Enterprises: An Empirical Research in B-B Context[J]. Science of Science and Management of S. & T., 2011, 32(5): 34-41.)
[2]
Hau Y S, Kim Y G.Why Would Online Gamers Share Their Innovation-conducive Knowledge in the Online Game User Community? Integrating Individual Motivations and Social Capital Perspectives[J]. Computers in Human Behavior, 2011, 27(2): 956-970.
doi: 10.1016/j.chb.2010.11.022
[3]
Sawhney M, Verona G, Prandelli E.Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation[J]. Journal of Interactive Marketing, 2005, 19(4): 4-17.
doi: 10.1002/dir.20046
[4]
Dahlander L, Wallin M W.A Man on the Inside: Unlocking Communities as Complementary Assets[J]. Research Policy, 2006, 35(8): 1243-1259.
doi: 10.1016/j.respol.2006.09.011
[5]
Mahr D, Lievens A.Virtual Lead User Communities: Drivers of Knowledge Creation for Innovation[J]. Research Policy, 2012, 41(1): 167-177.
doi: 10.1016/j.respol.2011.08.006
[6]
Füller J, Mühlbacher H, Matzler K, et al.Consumer Empowerment Through Internet-based Co-creation[J]. Journal of Management Information Systems, 2009, 26(3): 71-102.
doi: 10.2753/MIS0742-1222260303
[7]
Von Hippel E.Lead Users: A Source of Novel Product Concepts[J]. Management Science, 1986, 32(7): 791-805.
doi: 10.1287/mnsc.32.7.791
[8]
Lüthje C, Herstatt C.The Lead User Method: An Outline of Empirical Findings and Issues for Future Research[J]. R&D Management, 2004, 34(5): 553-568.
doi: 10.1111/j.1467-9310.2004.00362.x
[9]
Von Hippel E, Franke N, Prügl R.Pyramiding: Efficient Search for Rare Subjects[J]. Research Policy, 2009, 38(9): 1397-1406.
doi: 10.1016/j.respol.2009.07.005
[10]
Belz F M, Baumbach W.Netnography as a Method of Lead User Identification[J]. Creativity and Innovation Management, 2010, 19(3): 304-313.
doi: 10.1111/j.1467-8691.2010.00571.x
[11]
Brem A, Bilgram V.The Search for Innovative Partners in Co-creation: Identifying Lead Users in Social Media Through Netnography and Crowdsourcing[J]. Journal of Engineering and Technology Management, 2015, 37: 40-51.
doi: 10.1016/j.jengtecman.2015.08.004
[12]
Pajo S, Verhaegen P A, Vandevenne D, et al.Fast Lead User Identification Framework[J]. Procedia Engineering, 2015, 131: 1140-1145.
doi: 10.1016/j.proeng.2015.12.434
[13]
Pajo S, Vandevenne D, Duflou J R.Automated Feature Extraction from Social Media for Systematic Lead User Identification[J]. Technology Analysis & Strategic Management, 2017, 29(6): 642-654.
doi: 10.1080/09537325.2016.1220517
[14]
Martínez-Torres M R. Application of Evolutionary Computation Techniques for the Identification of Innovators in Open Innovation Communities[J]. Expert Systems with Applications, 2013, 40(7): 2503-2510.
doi: 10.1016/j.eswa.2012.10.070
[15]
叶三龙. 基于聚类分析的网络社区领先用户发现研究[D]. 合肥: 合肥工业大学, 2013.
[15]
(Ye Sanlong.Lead User Identification in Online Communities Based on Cluster Analysis[D]. Hefei: Hefei University of Technology, 2013.)
(Chen Yizeng, Miao Yunwen, Wang Binda.A Biclustering-Based Lead User Identification Methodology Applied to Xiaomi[C]// Proceedings of Annual Conference of Systems Engineering Society of China, 2014.)
(Zhao Xiaoyu, Sun Fuquan.Method for Identifying Lead Users in Online Innovation Communities[J]. Journal of Wuhan University of Technology: Information & Management Engineering, 2014, 36(4): 537-540.)
doi: 10.3963/j.issn.2095-3852.2014.04.022
[18]
Morrison P D, Roberts J H, Midgley D F.The Nature of Lead Users and Measurement of Leading Edge Status[J]. Research Policy, 2004, 33(2): 351-362.
doi: 10.1016/j.respol.2003.09.007
[19]
Spann M, Ernst H, Skiera B, et al.Identification of Lead Users for Consumer Products via Virtual Stock Markets[J]. Journal of Product Innovation Management, 2009, 26(3): 322-335.
doi: 10.1111/j.1540-5885.2009.00661.x
[20]
Oosterloo A.Organizations as Professional Communities in the Post-modern Era[J]. Bulletin of the Transilvania University of Braşov, 2010, 3(52): 99-106.
[21]
Conradie P D, Herregodts A L, De Marez L, et al.Product Ideation by Persons with Disabilities: An Analysis of Lead User Characteristics[C]//Proceedings of the 7th International Conference on Software Development and Technologies for Enhancing Accessibility and Fighting Info-exclusion. ACM, 2016: 69-76.
[22]
Pajo S, Verhaegen P A, Vandevenne D, et al.Analysis of Automatic Online Lead User Identification [A]//Smart Product Engineering[M]. Springer Berlin Heidelberg, 2013: 505-514.
(He Guozheng, Chen Rongqiu.Lead User Identification in Consumer Goods Industry[J]. Statistics and Decision, 2009(4): 15-17.)
[24]
Bilgram V, Brem A, Voigt K I.User-centric Innovations in New Product Development—Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online- tools[J]. International Journal of Innovation Management, 2008, 12(3): 419-458.
doi: 10.1142/S1363919608002096
(Yang Bo, Liu Wei.Research on Lead User Identification on the Basis of Application Extending and Netnews[J]. Chinese Journal of Management, 2011, 8(9): 1353-1358.)
doi: 10.3969/j.issn.1672-884X.2011.09.013
[26]
Prpić J, Shukla P P, Kietzmann J H, et al.How to Work a Crowd: Developing Crowd Capital Through Crowdsourcing[J]. Business Horizons, 2015, 58(1): 77-85.
doi: 10.1016/j.bushor.2014.09.005
[27]
Karmeshu J. Entropy Measures, Maximum Entropy Principle and Emerging Applications[M]. Springer Science & Business Media, 2003.