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数据分析与知识发现  2019, Vol. 3 Issue (2): 65-71    DOI: 10.11925/infotech.2096-3467.2018.0613
  研究论文 本期目录 | 过刊浏览 | 高级检索 |
媒体协同对网络舆情扩散的作用机制研究*
梅妍霜,朱恒民(),魏静
南京邮电大学管理学院 南京 210003
A Study on the Mechanism of Media Collaboration on the Spread of Internet Public Opinion
Yanshuang Mei,Hengmin Zhu(),Jing Wei
School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210003, China
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摘要 

【目的】研究媒体协同在话题传播中的作用机制, 及其在引导和控制舆情话题传播方面的应用。【方法】采用模拟仿真方法, 构建媒体协同作用下的舆情话题传播模型, 分析发挥协同作用的媒体, 及其作用时间点和作用时长对舆情话题传播的影响机制。【结果】仿真结果表明, 相对于单个媒体, 多个媒体构建的协作网络对话题传播有更强的促进作用, 并且受媒体介入时间和媒体作用时长影响。【局限】仿真实验中, 网民传播舆情的载体网络虽是现实网络, 但是媒体协作网络和话题传播数据均来自于模拟仿真。【结论】媒体之间的协作关系是话题传播中媒体的重要表现形式, 合理利用其协同作用有利于科学、高效地控制和引导舆情话题的传播。

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梅妍霜
朱恒民
魏静
关键词 网络舆情媒体协作网络信息扩散话题传播    
Abstract

[Objective] This paper aims to study the mechanism of media collaboration in topic propagation and its application in guiding and controlling the dissemination of public opinion topics. [Methods] Using the method of simulation, the model of public opinion topic propagation under the media synergy effect was constructed, and the influence mechanism of the medium that played synergy, and the time point and duration of its effect on the dissemination of public opinion topics were explored. [Results] The simulation results show that, compared to single media, the collaborative network constructed by multiple media plays a stronger role in promoting topic communication, and is affected by the media intervention time and the media duration. [Limitations] In the simulation experiment, the Internet public opinion carrier network is a real network, but the media collaboration network and topic communication data are all from simulation. [Conclusions] The collaboration between media is an important expression of media in the propagation of topics. The rational use of its synergies is conducive to controlling and guiding the dissemination of public opinion topics scientifically and efficiently.

Key wordsInternet Public Opinion    Media Collaboration Network    Information Diffusion    Topic Propagation
收稿日期: 2018-06-04     
基金资助:*本文系国家自然科学基金项目“基于主路径网络的舆情传播态势预测与干预研究——以社会化媒体中舆情为对象”(项目编号: 71874088)、国家自然科学基金青年项目“基于阈值的群体事件互联网舆情传递链路预测及监控机制研究”(项目编号: 71704085)和江苏省研究生科研与实践创新计划项目(项目编号: KYCX18_0947)的研究成果之一
引用本文:   
梅妍霜,朱恒民,魏静. 媒体协同对网络舆情扩散的作用机制研究*[J]. 数据分析与知识发现, 2019, 3(2): 65-71.
Yanshuang Mei,Hengmin Zhu,Jing Wei. A Study on the Mechanism of Media Collaboration on the Spread of Internet Public Opinion. Data Analysis and Knowledge Discovery, DOI:10.11925/infotech.2096-3467.2018.0613.
链接本文:  
http://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.2096-3467.2018.0613
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