Analyzing Textual Features of Excess-funded Agricultural Products——Case Study of Crowdfunding Website
Manyu Huang1,Qi Yun1(),Hufeng Peng2,Xuemeng Dou1
1 School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China 2 School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430073, China
[Objective] This paper aims to identify the textual features of excess-funded agricultural products with the crowdfunding services and the time evolution rules of typical topics. [Methods] We used the TOT analysis model to retrieve the texts of 1137 excess-funded agricultural product between September 2013 and April 2018 from the crowdfunding website. Then, we obtained the probability distribution of the terms with each theme. Finally, we examined the time evolution trends of each topic. [Results] The excess-funded agricultural products were in the categories of tea, wine and honey. Text characteristics of these projects focused on the value of customers, quality of the agricultural products and social benefits. The distribution of topic intensity on value of customers and quality of agricultural products from 2014 to 2017 showed the U pattern. [Limitations] The high-quality crowdfunding data of agricultural products is relatively limited. [Conclusions] The projects seeking more crowdfunding support should emphasize the high quality of the products and the unique experience of participation .
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