Please wait a minute...
Advanced Search
数据分析与知识发现
  本期目录 | 过刊浏览 | 高级检索 |
情感距离视角下的奖励式众筹用户投资决策行为研究—基于项目文本的分析
陈君,梁昊,钱晨
(武汉大学信息管理学院 武汉 430072)
Research on the Investment Decision Behavior of Rewarded Crowdfunding Users from the Perspective of Emotional Distance—Based on Project Text Analysis
Chen Jun,Liang Hao,Qian Chen
(School of Information Management, Wuhan University, Wuhan 430072, China)
全文: PDF (782 KB)  
输出: BibTeX | EndNote (RIS)      
摘要 

[目的] 基于情感距离视角,探究奖励式众筹项目的描述文本特征对用户投资决策行为的影响。

[方法] 基于心理距离理论,定义投融资双方的文本情感距离及其三个维度。通过文本分析方法开发文本情感距离各维度的测度指标;构建文本情感距离对用户投资决策影响的计量模型,并通过Kickstarter众筹平台161279个项目文本进行实证分析。

[结果] 文本的积极情感倾向、文本亲和性与文本交互性对用户投资决策存在显著正向影响作用;文本的消极情感倾向对投资者决策存在显著负向影响作用;不同项目类别下,文本情感距离特征对用户投资决策行为的影响存在明显差异。

[局限] 本研究未涉及其他众筹形式,研究结论在适用范围上存在局限;对语言的心理学和社会学等领域的定性研究在技术等方面尚存局限。

[结论] 奖励式众筹融资者应重视项目文本描述的情感表达,着重展现积极的情感倾向与亲和性等特征;针对不同类别的项目,情感表达应有不同程度的侧重,以提高项目融资率。

服务
把本文推荐给朋友
加入引用管理器
E-mail Alert
RSS
作者相关文章
关键词 奖励式众筹投资决策文本分析情感距离     
Abstract

[Objective] This study aims to explore the key factors that influence the investment decision-making behavior of users according to the text characteristics of project description in rewarded crowdfunding from the perspective of emotional distance.

[Methods] By applying psychological distance theory, text emotional distance and its three dimensions are defined. The measurement index of the text emotional distance is developed by using text analysis methods. An econometric model to investigate the influence of text emotional distance on user's investment decision is constructed, and an empirical analysis with 161279 projects text in Kickstarter is conducted.

[Results] The findings demonstrate that positive emotional tendency, affinity and interactivity of the text have significant positive effect on the user's investment decision. Negative emotional tendency of the text has significant negative effect on investors' decision-making. Also, there are significant differences in the impact of text emotional distance on users' investment decision-making behavior under different project categories.

[Limitations] This study focuses on the rewarded crowdfunding; the conclusions may not be applied to other forms of crowdfunding. Also, the qualitative research on text language in psychology and sociology is limited in technical aspects.

[Conclusions] The funders of rewarded crowdfunding should focus on emotional expression in project description by showing positive emotional tendency and affinity in the text. For different types of projects, emotional expression should have different degrees of emphasis, which is conducive to improve the project financing rate.


Key words Rewarded crowdfunding    Investment decision    Text analysis    Emotional distance
     出版日期: 2020-12-15
ZTFLH:  G203  
引用本文:   
陈君, 梁昊, 钱晨. 情感距离视角下的奖励式众筹用户投资决策行为研究—基于项目文本的分析 [J]. 数据分析与知识发现, 10.11925/infotech.2096-3467.2020.0751.
Chen Jun, Liang Hao, Qian Chen. Research on the Investment Decision Behavior of Rewarded Crowdfunding Users from the Perspective of Emotional Distance—Based on Project Text Analysis . Data Analysis and Knowledge Discovery, 0, (): 1-.
链接本文:  
http://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/10.11925/infotech.2096-3467.2020.0751      或      http://manu44.magtech.com.cn/Jwk_infotech_wk3/CN/Y0/V/I/1
[1] 田钟林,吴旭,颉夏青,许晋,陆月明. 一种基于领域语义关系图的短文本实时分析模型*[J]. 数据分析与知识发现, 2020, 4(2/3): 239-248.
[2] 吴江,赵颖慧,高嘉慧. 医疗舆情事件的微博意见领袖识别与分析研究*[J]. 数据分析与知识发现, 2019, 3(4): 53-62.
[3] 俞琰, 赵乃瑄. 加权专利文本主题模型研究*[J]. 数据分析与知识发现, 2018, 2(4): 81-89.
[4] 马天翼,张朋柱,冯浩垠. 网络外包任务的知识需求建模研究*[J]. 现代图书情报技术, 2016, 32(3): 74-81.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
版权所有 © 2015 《数据分析与知识发现》编辑部
地址:北京市海淀区中关村北四环西路33号 邮编:100190
电话/传真:(010)82626611-6626,82624938
E-mail:jishu@mail.las.ac.cn