Abstract：In order to enhance the objectivity and accuracy of reputation value in e-commerce, the algorithm for eliminating differences of users' subjective evaluation is designed by using trust translation. Then a dynamic e-commerce reputation management model is also constructed. Finally, the results of experiments demonstrate the accuracy and validity of this algorithm,and the direction for future research is pointed out.
李慧, 刘东苏. 消除用户主观评价差异的电子商务信誉模型[J]. 现代图书情报技术, 2012, 28(2): 48-52.
Li Hui, Liu Dongsu. E-Commerce Reputation Model Based on Elimination Differences of User Subjective Evaluation. New Technology of Library and Information Service, DOI：10.11925/infotech.1003-3513.2012.02.08.
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