[Objective] This study discusses wheather commodity characteristics described by sellers are consistent with comments or not, by building the conformity model between description of sellers and comments of buyers. [Methods] Study the text of description and comments, extract the key attributes of products and determine polarity of emotional words, then select three Taobao shops to evaluate the model. [Results] The result shows that there are higher consistent degrees in B shop, A shop is the second, C shop is the worst. There are two attributes “in line” and “authentic” in C shop, which are not consistent with the comments. [Limitations] All the information from sellers and customers are not contained, such as title and picture information of products, and the photo information from customers. [Conclutions] The results can tell which attributes are consistent with the sellers description and how much they match. This result can support consumer’s decisions more effectively.
王倩倩, 袁勤俭. 卖家描述与买家评论相符度模型研究[J]. 现代图书情报技术, 2014, 30(5): 58-65.
Wang Qianqian, Yuan Qinjian. The Research of Conformity Model Between Sellers Description and Buyers Comments. New Technology of Library and Information Service, DOI：10.11925/infotech.1003-3513.2014.05.08.
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