[Objective] The article tries to objectively evaluate the influence of China’s webcast Platforms with the help of link analysis. [Methods] First, we used Google search engine and Alexa.com to collect the link data of 20 popular webcast platforms in China. Then, we examined their influence with a modified grey correlation analysis method. [Results] We obtained the ranking of 20 webcast platforms and analyzed their characteristics. [Limitations] We could not obtain comprehensive data from the webcast platforms and the smaple size was limited. [Conclusions] The overall level of current webcast platform is not so good. This article proposes strategies to increase the influence of webcast platforms.
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Shi Yutian,Zhu Qinghua,Zhao Yuxiang,Chen Xiaowei. Evaluating the Influence of China’s Webcast Platforms Based on Link Analysis. Data Analysis and Knowledge Discovery, 2017, 1(9): 40-48.
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