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On the Advertising Management of New Technology of Library and Information Service |
He Zhaohui |
(Peking University Library, Beijing 100871, China) |
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Abstract The paper discusses the relation between academic periodicals and advertising management. Academic periodicals should make more efforts to promote advertising management in order to improve finance condition and establish multi-dimensional information structure, in view of their unique advantage in this area and inportant information value of advertisements. To give an example, the author analyses the advertising activities of New Technology of Library and Information Service.
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Received: 30 March 2003
Published: 25 June 2003
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Corresponding Authors:
He Zhaohui
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About author:: He Zhaohui |
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