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New Technology of Library and Information Service  2003, Vol. 19 Issue (3): 12-15    DOI: 10.11925/infotech.1003-3513.2003.03.03
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On the Advertising Management of New Technology of Library and Information Service
He Zhaohui
(Peking University Library, Beijing 100871, China)
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Abstract  

The paper discusses the relation between academic periodicals and advertising management. Academic periodicals should make more efforts to promote advertising management in order to improve finance condition and establish multi-dimensional information structure, in view of their unique advantage in this area and inportant information value of advertisements. To give an example, the author analyses the advertising activities of New Technology of Library and Information Service.
Key words： Academic periodical      New Technology of Library and Information Service      Advertising      Management      Information resource     
Received: 30 March 2003      Published: 25 June 2003
: 

G213　G231

 		 
Corresponding Authors: He Zhaohui   
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Cite this article:

He Zhaohui. On the Advertising Management of New Technology of Library and Information Service. New Technology of Library and Information Service, 2003, 19(3): 12-15.

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http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2003.03.03     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2003/V19/I3/12


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