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New Technology of Library and Information Service  2007, Vol. 2 Issue (4): 21-27    DOI: 10.11925/infotech.1003-3513.2007.04.06
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Relationship Between Information Presentation of B2C Website and Information Search of Consume
Ma Cuichang
(Sun Yat-Sen University Library, Guangzhou 510275,China)
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Conducting an empirical research through both experiment and survey, this paper studies a relationship among perceived risk, word-of-mouth information and information search, and puts forward an information presentation -perceived risk-information search model. At last, a revised model of information presentation-perceived risk-information search is presented.

Key wordsB2C Websites      Product information      Information presentation      Perceived risk      Information search     
Received: 07 March 2007      Published: 25 April 2007


Corresponding Authors: Ma Cuichang     E-mail:
About author:: Ma Cuichang

Cite this article:

Ma Cuichang . Relationship Between Information Presentation of B2C Website and Information Search of Consume. New Technology of Library and Information Service, 2007, 2(4): 21-27.

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