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New Technology of Library and Information Service  2007, Vol. 2 Issue (4): 35-38    DOI: 10.11925/infotech.1003-3513.2007.04.09
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Study of Personalized Recommendation System on Internet
Liu Song
(Information Technology School,Guangdong Business College, Guangzhou 510320，China)
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Abstract  

This paper presents a personalized recommendation system by using Ontology and universal user profile. Firstly, the Website directory service is used as Ontology to identify user’s browsing behaviors on Internet to discover user preferences. Secondly, the redundant Web logs are filtered out by using Web usage mining technology , which can enhance the accuracy of personalization. Finally, from user preference directory, user’s potential preference is discovered by using the hierarchical property,that is,to bring out the universal user profile which match the characteristics of the user.
Key words： Personalization      Website directory service      Ontology      Web usage mining     
Received: 12 March 2007      Published: 25 April 2007
ZTFLH: 

TP311

 		 
Corresponding Authors: Liu Song     E-mail: liusong323@163.com
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Cite this article:

Liu Song . Study of Personalized Recommendation System on Internet. New Technology of Library and Information Service, 2007, 2(4): 35-38.

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http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2007.04.09     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2007/V2/I4/35

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