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New Technology of Library and Information Service  2007, Vol. 2 Issue (6): 60-65    DOI: 10.11925/infotech.1003-3513.2007.06.14
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Design and Management of Model Base in Marketing Management & Decision Support System
Lin Xiaoyan
(Department of Information Management, Sun Yat-Sen University, Guangzhou 510275, China)
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Abstract  

This paper introduces each construction of the MMDSS,MB and MBMS, presents object oriented modeling and managing, and as expatiates on model dynamic linkage in the Model Base. Meanwhile, this paper introduces one mode of interface between Model Base and other bases, using ADO and VC++ embedded DSS statements for its realization. Also, this paper focuses on users’ management and system practicality, showing several examples basing on marketing for illuminating such technology that mentioned previously.

Key wordsMarketing management &      decision support system      Model base      Object oriented      Interface     
Received: 20 April 2007      Published: 25 June 2007
: 

C931

 
Corresponding Authors: Lin Xiaoyan     E-mail: wonder_lifehot@hotmail.com
About author:: Lin Xiaoyan

Cite this article:

Lin Xiaoyan. Design and Management of Model Base in Marketing Management & Decision Support System. New Technology of Library and Information Service, 2007, 2(6): 60-65.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2007.06.14     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2007/V2/I6/60

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