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New Technology of Library and Information Service  2010, Vol. 26 Issue (3): 8-12    DOI: 10.11925/infotech.1003-3513.2010.03.02
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Usage-based Market Segmentation of Digital Library Users Based on Concept Lattice ——Association Rule Mining of Digital Library Users’ Usage
Teng Guangqing   Bi Qiang
(School of Management,Jilin University, Changchun 130022, China)
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Abstract  

Based on concept lattice theory, this paper attempts to set up a flexible rule mining mechanism through a formal concept analysis and conducts a detailed market segmentation of digital library users’ usage according to the association rules extracted with this mechanism to meet the digital library users’ individual demand to a greater extent.

Key wordsConcept lattice      Digital library      Usage-based market segmentation      Association rules     
Received: 26 January 2010      Published: 25 March 2010
: 

G250.76

 
Corresponding Authors: Bi Qiang     E-mail: biqiang12345@163.com
About author:: Teng Guangqing,Bi Qiang

Cite this article:

Teng Guangqing,Bi Qiang. Usage-based Market Segmentation of Digital Library Users Based on Concept Lattice ——Association Rule Mining of Digital Library Users’ Usage. New Technology of Library and Information Service, 2010, 26(3): 8-12.

URL:

http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.1003-3513.2010.03.02     OR     http://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2010/V26/I3/8

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